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1、THESIS:ResearchofCompetitiveAdvantageBasedonValueChainAnalysisintheArchitecturalDesignEnterprisesSPECIALIZATION:ArchitectureandCivilEngineeringM.A.CANDIDATE:WuJianMENTOR:Prof.ShenLingABSTRACTWithChinaeconomicdeveloprapidlyforward,domesticarchitecturald
2、esignenterprisedevelopfast.Architecturaldesignenterprisedeveloprapidly,designenterprisesarefacingopportunities,thereischallengesatthesametime,Ontheonehand,architecturaldesignenterprisesfacecompetitionfromotherdomesticarchitecturaldesignenterprises,onth
3、eotherhand,architecturaldesignenterprisesfaceisfacingthepressureofthetechnologyandmanagementadvantagesfromwell-knowninternationalarchitecturaldesignenterprises.thegrowingincreasecompetitionofarchitecturaldesignmarketinchina,thefuturedevelopmentofarchit
4、ecturaldesignenterpriseisaseriouschallenge.Howtomaintainandstrengthentheircompetitivenessinthefiercemarkettherearesomanycompetitorsistheprimarygoalofeacharchitecturaldesigncompanies.Authoranalyzesthecompetitiveadvantageofthearchitecturaldesignenterpris
5、efromtheperspectiveofthevaluechain.Firstly,authorreviewsometheoreticalstudiesaboutthevaluechainandcompetitiveadvantage,tracestheoriginofthevaluechainandcompetitiveadvantageandotherrelatedtheories.Secondly,throughtheenterprisevaluechaintheory,authoranal
6、yzesthevaluechainofdesignenterprisecombinedwiththebasicdesignprocesses,andtoanalyzeinternalandexternalconnectionsofthearchitecturaldesigncompanies.Then,Dependontheadvantageofdifferentiationandcostadvantagesofthecompetition,thearticleusefuzzycomprehensi
7、veevaluationmethodtolookforthemarketwhereenterprisedominanceinthefieldofdesign,andanalyzewherecanbeimplementedtheadvantageofdifferentiationandthemethodsofdifferentiatedfromtheperspectiveofvaluechainanalysis.ⅡIdentifyandexploredifferentiatedapproachofar
8、chitecturaldesigncompaniesandhowtoobtaindifferentiatedadvantageandhowtoenhancethedifferentiated.Lastly,basedonthecharacteristicsofdesignenterprises.Throughanalyzingthecoststructureofarchitecturaldesigncompanies,basedonthemechanismofthef