久知保健品公司战略转型分析

《久知保健品公司战略转型分析》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、摘要顺利实施战略转型乃至国内保健品行业的可持续发展起到一定的帮助与促进作用。司关键词：保健品；eed,保健品企业；SWOT分析；战略转型；久知保健品公AbstractThehealthcareindustryisarisingindustryintheworld，rapidgrowthinthemarket．Takehealthcarefoodasanexample，thefoodsalesinAmericanwentupby36times，thesameinJapanwentupby32times．Accord

2、ingtorelateddata，theirsalesofhealthcarefoodalreadyaccountedfor5％ofthefoodindustryasawhole．theproductsWasuptohundredsofbillionsofdollars，anditisprettygoodgoingmmually．ThehealthcareindustryinChinaisemergedinthe1980s，theindustryisgradualstandardundertheconductof

3、GMPandgovernment．Since1999topresent，ourhealthcareindustryisfacedwithunprecedentedhighspeeddevelopmentperiod．A．tthesametime．themarketisalreadyverycompetitiveSOthatthehealthindustrya】SOentersaslightprofitperiod．Thehealthcaremarketisformedorshapedanew；thecaptivi

4、tyisrisetoahigherplane．Atthisstagemarketupgrading，thoseconsciousnessenterprisesarechangingofimplementationstrategy．Inviewofthemyownpracticalexperiencesinrecentyears．theMarketinglaaowledge，theAdministration，theEconomicsinmajorwereusedduringtheprocessofdesign，I

5、tookJiuZhiCompanyofHCP(HealthCareProducts)forinstanceanddiscussedhowtofulfillthetaskofchangeofimplementationstrategysuccessfully．Thecontentofthethesisisasfollowing，Chapter1isIntroduction，thischaptermainlyillustratedthebackground，aimsandsignificanceofthepaper．

6、Chapter2isthetl：teoryofcompanystrategy，thischapterexplainthecompanystrategyandstrategictransformationtheory．Chapter3iSintroductionofhealthcareindustrydevelopmentintheworld，baseontheintroductionofhealthcareindustryinthedevelopedcountries，thischapteranalyzesthe

7、CurrentconditionandcharactersofChinesehealthcareindustry．Chapter4isanalysisontheCurrentconditionofJiuZhiCompanyofHCPandit’Sforceoftransformation，thischaptermainlyillustratedthedevelopmenttrendsofJiuZhiCompanyandit’Sstrategyoftransition．Chapter5isthesuggestion

8、sforthestrategictransformationofJiuZhiCompany，thischaptermainlyil]iustratedthedevelopmentaims，overallstrategicplanningandprofessionalstrategicAbstract一————————————————————_——————————————_