天威集团收购西南公司战略分析

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1、AbstractAffectedbytheeconomiccrisisandthesloweconomicrecovery,theM&AactivityintheEuropeanandAmericancompaniesdroppedrapidly．Asoneoftheemergingeconomicentitiescountries，economyofChinaalsohasbeenheavilyinfluenced．butitstillmaintainedagoodmomentumrelatively．Nationalelectricpower，railwayindustrybotharel

2、istedinthekeyprojectofthe12thFive—YearPlanwhichwillbringaboundofinvestment．PowertransmissionWhichisthemajorancillaryequipmentforpowergenerationandrailwayelectrificationisfacingthenextpeak．Asweallknow,mergersandacquisitionsareonemeansofenterprisecapitalexpansion，TianweiGroup，facingthechanceofitsthepe

3、akdemandperiodofthenextindustryforfurtherexpansionWhileitsotherbusinessareasareinpoorcondition．After20yearsofdevelopment，theSouthwestCompanycamsitshonorsinthetransformerindustry’Smarketsegmentswithitsgeographicaladvantageandtechnicalcharacteristicsintractionconverterproduct．Butasasingleproductinthei

4、ndustry,it'Snowfacingabottleneckinthedevelopment．That’SthereasonwaySouthwestCompanyhasbeentargetedbyTianweiGroup．Thispaperadoptsthemethodofsurvey,interviewandsystemanalysisoftheacquiredbusinessesbetweenBaodingTianweiGroupCo．，Ltd．andthetargettransformercompanyandthenfollowingthefeasibilityoftheacquis

5、itionfeasiblehasbeenstudied：Firstly,thePESTandSWOTmodelhasbeenusedtoanalyzethecompetitionsituationoftransformerindustry．Secondly,basedonacquisitionmotivationtheory,thesolutionofstrategiclayout，investmentexpansionandsynergiesofmanagement，operationandfinancehasbeenstudied．Again，theauthormadeeffortonan

6、alyzingproblemsthatmayexistintheM&Ainstructions．especiallyforthevaluationoftargetcompany,thecontrastofincomeapproachandcostapproachhavebeenstudiedtomeasurethevalueoflong．terminvestment．andmadeoutthemeasurefortheM&A．Finally,basedonthepossibilityofacquisitionachievementandSOlutionofkeyissues，theauthor

7、comestotheconclusionthattheM&AoftargetcompanyiSfeasibleandtheauthoralsoprovidesrecommendationsfortheacquisitionofthefollow—upmatters．Keywords：Horizontalmerger，Industryofpowertransmissionequipmentmanuf