资源描述：
《关于微博平台的高校校园文化建设分析》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、ABSTRACTABSTRACTAsoneoftherepresentativesofthesocialmainstreamculture,universitycampusculturehastheeducationfunction,guidefunction,condensationfunction,incentivefunctionandradiationfunction.Asanemergingmedia,microbloghascharacteristicssuchasimprovethedevelopmentdepthofnetworkcommun
2、ication,speedupnetworkpopulationdifferentiation,promotethespreadofpublicopinionandexpression,strengthenthesocialmobilizationandsoon.Andmicroblogpromotereal-timetransmissionspeed,communicationcontextminiaturization,fragmentation,self-independenceofcommunicationcontent,interactivecom
3、munication.Inthe"selfmedia"era,microblognotonlyoffersanopportunityfortheconstructionofcampuscultureinuniversities,butalsobringsmanychallengesforit.Asarepresentationoftheadvancedculture,thecollegesanduniversitiesneedtotakeadvantageofthemicroblogtopromotetheconstructionofcampuscultur
4、e.Microblogoffersanewvehiclefortheconstructionofcampusculture,improvetheparticipationoftheconstructionofthecampuscultureincollegesanduniversities.Ontheonehand,collegesanduniversitieshaveamoreopen,morebroadplatformtoconstructthecampusculture,enrichthecontentsofthecampusculture,micro
5、blogcanalsobeaexternalandinternalpropagandawindowoftheuniversities,becomeaserviceplatformbetweenteachersandstudents,topreparepublicopinioncollectingandguide.Ontheotherhand,microblogalsobroughtnegativeimpactsfortheconstructionofcampuscultureincollegesanduniversities.Ifthenecessarygu
6、idancesaremissing,microblogcandeliverharmfulcontentswhicharedifficulttohandle,collegesanduniversitiesagenda-settingabilitywillbereduced,andeasytocausethestudentsaddictedtomicroblog.Fullyunderstandthediscoursefeaturesofmicroblog,changetheoriginalconceptofcollegecampuscultureconstruc
7、tionisnecessary:from"onewayspeech"to"multipledialogue",from"highpressuredoctrine"into"embeddedexpression",fromthe"perfectpackaging"to"lifepresence".Tofindthestrategiesandrealisticmethodstopromotethecollegecampuscultureconstructioninpractice,thatis:constructaII万方数据ABSTRACTmulti-leve
8、lsystemofmicroblog,mainten
