sc公司车用润滑油顾客关系营销策略分析

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3、anttTypeofpaperl:ApplieationResearch了目录目录l导论.”.”二””“.””.”.“”.””“””.”””.”.“.”.””.”””.”””“”.”“”“…”.”.”.”“””.”””二”.““.”二“.”.“.11.1研究背景及意义...........................................................................................................……11.2研究内容与方法....

4、..........……，......................................................................................……21.3论文框架..……，..............................................................................................................……32理论综述.””.””““””.”.””“”“”””“.“””

5、.”..…”“““…““二““”””“””“““””““““““”“.“二”“”””“.52.1关系营销的内涵及研究框架.........................................……，...................................……，.，.52.2关系市场理论.......................................................................................................

6、........……72.2.1国外关系市场研究..............................................................................................……72.2.2国内关系市场研究..............................................................................................……82.3关系价值理论..................

7、........................................................................……，..............……92.3.1关系价值的内涵..................................................................................................……92.3.2关系价值的构成.........................................

8、.......................................................……102.3.3关系价值的内容................................................................................................……122.3.4关系利益的内容...........