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ID:32137847
大小:2.66 MB
页数:67页
时间:2019-01-31
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1、万方数据ResearchofcokeproductmarketingstrategyofShanxiCokingCoalGroupCo.,Ltd.Abstract:Inthenationalpolicy,vigorouslypromoteindustrialrestructuringcokingconditions,thegovernmentstrengthenthecontrolofthepollutingindustries,thecokingindustry,thelivingenvironmentmorediff
2、icult.Shanxicokingcoalgroupinordertogainacompetitiveadvantage,remaininvincible,wemustcontinuetostudytheeffectivemarketingstrategy,anditsapplicationtopractice.Thispapercarriedoutin—depthresearchthroughthestatusquo,problemsofShanxicokingcoalgroupcokeproductmarketin
3、gofthemacroenvironment,thecokeindustrysalesmarketandtheindustrycompetitionenvironmentwereanalyzed,andtheuseofthemarketpositioningofShanxicokingcoalgroupcokebusinessSTPanalysismethodbasedon4Ptheory;andthenfurtherdiscussesthestrategiesforcokeproductsofShanxicokingc
4、oalgroupandtheguaranteemeasures.Inproductstrategyisproposedinthispaper.TheShanxicokingcoalgroupproductlevelplanningandproductcombinationdesign.Inchannelstrategyisdesignedinthispaper.ThedirectchannelofShanxicokingcoalgroupcokeproductsandindirectchannel.Insettingpr
5、ices,thecompanytopartner,customerfocus,marketretailpriceclassificationmanagementmechanism,andaccordingtothedifferentmarketpriceoperationplanmakingperiod,tensioninthemarketstableperiod,weakperiod.Inmarketingstrategies,companyshouldactivelyimprovethemarketingdepart
6、ment,strengthenthemarketingpersonnel,tofurtherclarifythesalesprocess,establishagoodmarketingmechanism.AndatlastputforwardsomemeasurestoensuretheimplementationoftheShanxicokingcoalgroupcokeproductmarketingstrategy,whichistostrengthenthemarketingsystem,setupmodemma
7、rketing万方数据concept,payattentiontopersonnel仃ainingandinnovation.IhopethisresearchcanprovideareferenceforthecokemarketingbusinessofShanxicokingcoggroup,tosolvetheproblemsinthecurrentdownturninthemarketsMesofweak.Wealsohopefortheothersimilarcokeenterprisesmarketings
8、trategyhascertainreferencesignificance.Keywords:ShanxicokingcoggroupCO.,ltd,Products仃ategy,Channelstrategy,Pricestrategy,PromotionstrategyIV万方数据目录1绪论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯
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