基于品牌态度的消费者怀旧倾向对品牌忠诚的影响分析

《基于品牌态度的消费者怀旧倾向对品牌忠诚的影响分析》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、杭州电子科技大学硕士学位论文brandawarenessandbrandpositioning.ThispaperResearchesbrandloyaltyfromtheviewofconsumers,providingareferenceforthedevelopmentofcorporatestrategyandmarketingstrategy.Keywords:Consumers'nostalgia,Brandattitude,Brandloyalty,ConsumersowncharacteristicsIV杭州电子科技大学硕士学位论文目录摘要............

2、.................................................................................................................................IABSTRACT.............................................................................................................................III目录.........................

3、..................................................................................................................V1绪论........................................................................................................................................11.1研究背景...............................

4、.......................................................................................11.2选题意义和研究内容..................................................................................................21.2.1选题意义.....................................................................................

5、......................21.2.2研究内容...........................................................................................................21.3研究思路......................................................................................................................21.3.1研究方法..................

6、.........................................................................................21.3.2研究框架...........................................................................................................31.4研究创新点..............................................................................

7、....................................42文献回顾.................................................................................................................................52.1消费者怀旧..............................................................