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1、重庆大学硕士学位论文筑结构或空间布局处、直扶梯上下口、街道拐角处、存在相似定位客户店面处、室内中庭和室外广场处以及具有上述多个指标特征的店址是选择的重要对象；若在购物中心外、商圈内部选址，则处于人流回路、主人流动线、拐角处和紧邻轨道交通出入口的店址是可以优先选择。关键词：个人护理用品店，选址，城市，商圈，购物中心，店址II英文摘要ABSTRACTPersonalcarestores,alsoknownasthehealthandbeautyretailspecialtystores,areape
2、rsonalcareretailformatinaprofessionalandchainmanner.Inthe1990s,alongwithpersonalcarestoresrepresentedbyWatsonssteppedintothemainlandandtherapiddevelopmentofChina'scommercialrealestate,moreandmorepersonalcarestorebrandslikeMannings(in2004),Sephora(in2
3、005)alsohavestationedthemainlandandseektocatchacertainmarketshare.Ofcourse,Gialanwhichwasestablishedin2005andVIVOfoundedin2010byCHINARESOURCESweregavebirthtotheriseonthecontinent.Atthesametime,itwasastagethatthemainforceofChina'sretailformatsweremovi
4、ngfromtraditionalbusinesspedestrianstreet,thedepartmentstoretotheshoppingmall,sonewfeaturesappearedonthesiteselectionofpersonalcarestoreswithrespecttotraditionalretailstores.Inthepaper,personalcarestores’definitionandbackgroundoftheirsiteselectionwer
5、efirstlyexplained.Afterrelevantliteratureaboutsiteselectionofretailbusinesswerereviewed,foundmentaltheorieswereexplained.Then,basedoninvertedpyramidmodelofpersonalcarestores’siteselection，theoryelementswereenumeratedandqualitativlyanalyzedtoobtainper
6、sonalcarestoreslocationdataforempiricalanalysis.Afterthat,sixpersonalcarestorebrands（Watsons，Mannings，Sephora，Gialan，Vivo，Innisfree）totaling66storesin7areasofChongqingmaindistrictwerestartedtocollectbythreesources:fieldinvestigation,networkcollection
7、andgovernmentdepartmentsconsultation.Then，inaccordancewithinvertedpyramidmodelofpersonalcarestores’siteselection,qualitativeandquantitativeanalysiswereusedtotheempiricalstudyontherelationshipbetweensiteselectionofpersonalcarestoreswithacity,businessd
8、istrict,shoppingmallandcharacteristicindexesofasitelocation.Finallyaninvertedandstandardpyramidmodelandappliedtositeselectionofpersonalcarestoresweresummarized:firstly,first-tierandsecond-tiercitiesarepriorities,inwhichurbanpeoplepercapitadisposablei
