n市邮政新数据库营销系统

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1、目录第一章绪论...................................................................................................................11.1选题的背景和意义...........................................................................................11.2数据库营销相关文献综述................................................

2、...............................21.2.1数据库营销的产生和定义......................................................................21.2.2数据库营销的理论概述..........................................................................31.2.3数据库营销的作用..................................................................

3、................41.2.4国内外数据库营销应用的现状..............................................................51.2.5企业实施数据库营销的思考与策略......................................................61.2.6数据库商函..............................................................................................71.2.7大数据时代

4、数据库营销的应用............................................................101.3N市邮政现有数据库营销服务简述...............................................................111.3.1产品落地形式........................................................................................111.3.2数据服务.........................

5、.......................................................................121.3.3异业合作................................................................................................121.4论文研究内容及框架.....................................................................................141.5论文的研究方

6、法.............................................................................................14第二章N市邮政数据库营销系统需求再分析..........................................................152.1邮政业务板块介绍..........................................................................................152.1.1邮政分营简

7、述........................................................................................152.1.2N市邮政的行政结构简述......................................................................162.1.3邮政业务....................................................................................