Large-Enterprise Survey -Mobility in China.pdf

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1、Large-EnterpriseSurvey:MobilityinChinaAnalysisfromanOvumend-usersurveyReferenceCode:OT00095-013PublicationDate:October2011Author:JaneWangSUMMARYInanutshellThisreportcontainsfindingsandanalysisfromarecentsurveyof80largeenterprisesinChinaontheirmobilityservices.Itexaminesthemarkettrendsan

2、dchallengesfortheseservicesandprovidesrecommendationsforserviceprovidersandvendors.TheresearchwasdoneaspartofOvum'slarge-enterprisesurvey,whichwasconductedacross600companieswithmorethan1,000employeesin12countries.OvumviewThemajorityofChinesecompaniesdonotprovidemobiledevicestotheiremplo

3、yees.Chinahasthelowestrateofcompany-provideddevicesamongtheBRICcountries.Thebring-your-own-device(BYOD)policyisalreadyarealityinChina.However,ratherthanaimingatimprovingend-usersatisfactionthisisdrivenprimarilybycostconstraints.CompaniesinChinathatprovidemobiledevicesforemployeesspendth

4、eleastonaverageamongallthesurveyedcountries.EnterprisesinChinaaremainlyusingvoiceandSMS-basedmobileservices,whichsuggestsalowlevelofmaturityformobileservicesinthismarket.DespitethesuccessofiPadsandothertabletsintheconsumermarket,mostcompaniesinChinadonotconsiderthemsuitableforcorporateu

5、seandhavenotaddedthemtoprocurementprocesses.Overall,big-screenmobiledeviceshavenotyetmadeinroadsintoChineseenterprises.Large-EnterpriseSurvey:MobilityinChina(OT00095-013)©Ovum(Published10/2011)Page1ThisreportisalicensedproductandisnottobephotocopiedMobileemailandIMarethemostwidelydeploy

6、edmobileapplicationsbyChineseenterprises.Afewhavealsoimplementedsupplyandinventorymanagementmobileservices,whichprovidedirectbusinessbenefits.GPS-enabledlocation-basedservices(LBS)andfieldserviceautomationofferedbymobiletelcosarepopularamonglogisticsandsupplycompanies,andthereisalsointe

7、restinsalesforceandanalyticssolutions.Morethaninothermarkets,indoorcellularsystemsolutionsarewidelydeployedinChinatoincreasecellularsignalsinsideoffices.VoiceoverWi-FiisnotallowedinChina,butitisbroadlyusedillegallybyChineseenterprises.Becauseitrepresentsathreattotelcos'legacyvo