综合节目官方微博传播研究——以“爸爸去哪儿”官方微博为例

《综合节目官方微博传播研究——以“爸爸去哪儿”官方微博为例》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、综艺节目官方微博传播研究——以“爸爸去哪儿”官方微博为例muchlessinsomeotherregions．Moreover，theirinfluencesalsodifferdramatically，asshownfromthenumberoffans．Forexample，WhereAreWeGoing，Dad?hasabignumberoffansandagreatinfluence．Thethirdsectionisaboutthereasonforchoosingthesinaofficialmicro—blogofWhereAreWeGoing，Dad?

2、ascasestudy．First，theshowenjoysahighaudiencerating．Besides，itssinamicro·blogisveryinfluentialThethjrdchapterdealswiththecaseanalysisoftheshow’Smicro—blog，analyzingitscontentproduction．Thecontentproductionmainlyincludesmicrolive，propagandafootageandshowsnapshots，lifeofheroesoftheshow，sta

3、rparent·childinformation，personalemotionsharing，interactiveinformationandrelatedserviceinformation．Interactiveinformationplaysanimportantpartinthemicro-blog，includinginteractionwiththestars，themediaandthefans．Interactionisanimportantcharacteristicofsocialmedia，andthemicro—blogputthisstr

4、engthintofullplayininformationproduction．Fragmentation，timeliness，arbitrarinessandotherfeaturesofthemicro—bloghelptoproducerelatedserviceinformation，suchasprogramnotice，parent·childknowledge，essays，interestingstoriesandSOonThefourthchapterisdevotedtotheanalysisoflanguagecommunicationstr

5、ategyofsinaofficialmicro—blogoftheshow．Languageexpressionisparticularlyimportantforsuchmicroexpressionplatformasthemicro·blog．Itseffectdirectlyinfluencesthecommunicationeffectofmicro—blogs．Itboaststhreelevels，namelydiversityoflanguageformsinmacroscopicview，Informationnodesinmesoscopicvi

6、ewandconvergenceoflanguageessenceinmicroscopicview．Thefifthchapterdealswiththecommunicationmodesoftheofficialmicro-blogoftheshow．Threemodes，one-to—manycommunication，fissioncommunication，interactivecommunicationamongkeypoints，areallcovered，andtheyhaveaprogressiverelationship．One—to—manyc

7、ommunicationmeansthatallfansCanseethereleasedmicro-blogcontent，whichisacommonfeatureofnetcommunication．Fissioncommunicationfeaturesthecommentingandforwardingoffansandit’Snolongerfromapointtoasurface，butfrompointstosurfaces，whichisabigfeatureofmicro—blogcommunication．Interactive