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ID:34157828
大小:5.39 MB
页数:69页
时间:2019-03-03
《基于微博媒介的旅游形象测量体系-研究——以广西旅游局新浪官方微博为例》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、STUDYONTHEMEASUERMENTSYSTEMBASEDONTHETOURISMIMAGEofMICRO-BLoGMEDIA——TAl(INGGUANGⅪTOUIUSMBUREAUOFFICIALMICRO.BLOGONSINAASANEXAMPLEABSTRACTTourismimageiSregardedasthecorecompetitivenessofthetourismindustrydevelopment,also,ithasbecomethefocusofattentionoftherelevantdepartmentsandent
2、erprises.Micro—blogasthenewmediaofmodeminfcIrmation.hasbecomeoneoftheimportantmeansoftourismimagecommunication.Basedonthetourismpracticeinthemicro-bloghasbeenachieved.wel‘micro‘‘spreadunlimited}tentialfordevelo,mentachievedaswellasmmro-blogspreadunlimitedpotentialIordevelopmentm‘
3、,thefutureontheroad,itisnecessarytostudythemeasurementoftourismimageinmicro.blogmediumforgettingthedisseminationeffectoftourismimage.111ispaperselectedtheTotLrismBureauofficialmicro—blogasresearchplatform,discussedtheproblemoftourismimageinmicro—blog,providedideasforthetourismdes
4、tinationimagebuildinginthemicro-blogoperation.ThispapercombinestheexistingtourismimageresearchesandthementalimagetheoryinCommunicationdiscipline,pointedouttheexistenceof"pseudo—environment”inmicro-blogmedia,andaffectstheimageoftourismdestination.Basedonthis,thispaperanalysisedthe
5、tourismimageofmicro-blogin.depthandpointedoutthreekindofsituationsinthetourismimageinmicro.blog:themainbusinessofmicro—blogexpectedtoconstructthe¨pseudo-environment¨oftourismdestination,themicro-blogmasterconstructstheactual¨pseudo.environment¨oftouristdestination,fansformedthehe
6、adpictureonthebasisoftheactul”pseudo.environment”whichconstructedbythemicro.blogmaster.Inviewoftheabovethreekindsofcircumstances,thisIIIpaperadvancedtodividedtourismimageinturnintotheintentionalimage,micro.blogemissionimageandfansacceptedimage.Normally,theintentionimageisaslogano
7、ftourismdestinationimage,themicro—blogemissionimageandfansacceptedimageiscomingthroughtheextractionofmicro-blogpostsandblogcontentinthecomments.Inordertoaccuratelyunderstandthemicro—blogemissionimageandfansacceptedimage,thismeasuredfromtwoaspectsofimagethemeandemotionaltendency.C
8、ontentanalysisisadoptedtomeasuretheme,us
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