New Rules FOr the Economy.pdf

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1、10RadicalStrategiesForaConnectedWorldNEWRULESFORTHENEWECONOMY(KEVINKELLY/Penguin/October1999/192pages/$12.95)NEWRULESFORTHENEWECONOMY10RadicalStrategiesForaConnectedWorldMAINIDEAEverybusinesswillultimatelycometoobeythelogicandeconomicsofnetworks.Specifically,industriesthatnowclusteraround‘‘hard’

2、’ortangiblegoodsandserviceswillultimatelycometobegovernedbythesameeconomicprinciplesanddynamicsthatcurrentlygovernjustthe‘‘soft’’orintangibleindustries.Therefore,tostayaheadofthepack,understandhowthesoftworldworksatpresentandapplythosesameprinciplesnowbeforeyou’reforcedtoapplytheminlessfavorable

3、competitivecircumstances.Theneweconomyisallaboutcommunicationbecomingdeeper,morecosteffectiveandwiderthaneverbefore.Asadirectconsequence,commercialtransactionscannowtakeplacewithoutface-to-faceoranytypeofphysicalcontactexistingbetweentheparties.Suddenly,alltypesofnewandinnovativecommercialarrang

4、ementshavebecomefeasible.Neweconomicfunctionsareemergingasthenetworkeconomyisgraduallyandsteadilydrawingallcommercialactivitieswithinitsreachandinfluence.Theresult?Everythingwillverysoontakeplacewithinthecontextofthenetworkratherthanthelocalconditionsandcircumstanceswhichhavehistoricallybeenimpo

5、rtant.Inotherwords,thefutureofthenetworkisthefutureoftheplanet’seconomicsystem.Thosewhounderstandandapplytheprinciplesofnetworkeconomicsnowhaveasustainablecompetitiveadvantageoveranyonethatignoresthoseprinciples--evenatthisearlystageofthegrowthofthenetworkeconomy.AboutofAuthorKEVINKELLYistheexec

6、utiveeditorofWiredMagazine.HewasformerlythepublisherandeditorofWholeEarthReview.HeisalsotheauthorofOutofControl.HispersonalWebsiteis:www.well.com/user/kk-2-MainIdeaCompetitiveadvantageoncebelongedtothosewhocouldbuildastrongcenterpoint.Today,itisflowingtowardsthoseorganizationsthatcanmosteffectiv

7、elydecentralizedecisionmaking.SupportingIdeasWhencomputersfirstcameontothescene,everyonehadtheparadigmthatthebiggerthebetter--thatavast,centralizedandpowerfulmachinewouldoutperformeverythingelse.Theestablishmentofthenetwork,