New Rules for the New Economy, 10 Radical Str

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1、12NewRulesfortheNewEconomy3AlsobyKevinKellyOUTOFCONTROL:TheNewBiologyofMachines,SocialSystems,andtheEconomicWorld4KEVINKELLYNewRulesfortheNewEconomyRADICALSTRATEGIES10FORACONNECTEDWORLDVIKING5vikingPublishedbythePenguinGroupPenguinPutnamInc.,375HudsonStreet,NewYork,NewYork10014,U.S.A.PenguinBooksLt

2、d,27WrightsLane,LondonW85TZ,EnglandPenguinBooksAustraliaLtd,Ringwood,Victoria,AustraliaPenguinBooksCanadaLtd,10AlcornAvenue,Toronto,Ontario,CanadaM4V3B2PenguinBooks(N.Z.)Ltd,182190WairauRoad,Auckland10,NewZealandPenguinIndia,210ChiranjivTower,43NehruPlace,NewDelhi11009,IndiaPenguinBooksLtd.Register

3、edOffices:Harmondsworth,Middlesex,EnglandFirstpublishedin1998byVikingPenguin,amemberofPenguinPutnamInc.10987654321Copyright©KevinKelly,1998AllrightsreservedAportionofthisworkfirstappearedinWired,September1997,asNewRulesfortheNewEconomy:TwelveDependablePrinciplesforThrivinginaTurbulentWorld.LibraryofC

4、ongressCataloging-in-PublicationDataKelly,Kevin.Newrulesfortheneweconomy:10radicalstrategiesforaconnectedworld/KevinKelly.p.cm.Includesbibliographicalreferencesandindex.ISBN06708811121.Economicforecasting.2.Businessforecasting.I.TitleHC5915.K451998658dc219836917Thisbookisprintedonacid-freepaper.Pri

5、ntedintheUnitedStatesofAmericaSetinElectraDesignedbyFrancescaBelangerWithoutlimitingtherightsundercopyrightreservedabove,nopartofthispublicationmaybereproduced,storedinorintroducedintoaretrievalsystem,ortransmitted,inanyformorbyanymeans(electronic,mechanical,photocopying,recording,orotherwise),with

6、outthepriorwrittenpermissionofboththecopyrightownerandtheabovepublisherofthisbook.6ForGia-Miin78CONTENTSThisNewEconomy11EmbracetheSwarm92IncreasingReturns233Plentitude,NotScarcity394FollowtheFree505FeedtheWebFirst656LetGoattheTop837FromPlacestoSpaces948NoHarmony,AllFlux1089RelationshipTech11810Oppo

7、rtunitiesBeforeEfficiencies140AThousandPointsofWealth156NewRulesfortheNewEconomy161ACKNOWLEDGMENTS163NOTES165ANNOTATEDBIBLIOGRAPHY167INDEX173910NewRulesfortheNewEconomy1112ThisNewEconomyNoonecanescapethetran