微信的传播机制研究

微信的传播机制研究

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时间:2019-03-04

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1、西南大学硕士学位论文AbstractResearchonthecommunicationmechanismof腑chatMasterofcommunication:LiYangInstructor:AssociateProfessorLIUDanlingAbstractWechat,insomedegree,istheupgradingeditionofuserexperienceandproductfunctionofSMS,MMS,Fetion.Inthenewmediatechnology,itisbasedonint

2、elligentmobilephonetoenhancetheuserexperienceasthegoal,atthesametime,toexpandthevoiceandvideofunctions.Especiallythespeechfunction,greatlyimprovedthetraditionalinstantmessagingfunctionandenhancetheuserexperience.Becauseofthisuniquefeaturesanduserexperience,thedevel

3、opmentofWechathasexceededthemichatandotherinstantcommunicationtoolsalready,tosixhundredmillion.InthemobileIntemetera,peopleCanwheneverandwhereverpossiblereleaseinformation,disseminateinformation,views,fragmentsofthetimeinthemobileInternetera.TheWechatsatisfytheuser

4、experiencegreatly.Itisallfromasimplestarting,whichletusersinasimpleoperationtoexperiencethefunofWechat,Instantmessaging,socialexperience,onlineshopping,carpooltaxiandSOon.Wechatintegratepeople’Slife,work,andevensocialcirclecircle,whichletpeopleexperiencethehitherto

5、unknowntotheconvenienceandfresh.Fromtheperspectiveofcommunication,Wechathasitsownuniqueprocesscommunicationmechanismandpropagation.Wechattakesinterpersonalcommunicationasthefoundation.ThepropagationcharacteristicsofWechatistospreadthewayof”transitionmodeoftransmiss

6、ionoftype”to”dialogue”transmissionmode.Wechatpropagationmodeisthemainpointofinterpersonalcommunicationtopoint,supplementedbymasscommunication,groupcommunicationandotherformsofcommunication.Theinterpersonalcommunicationisthemaincommunicationmechanismoftheformofcommu

7、nication,leadingtothedisseminationofcontentWechatwithpersonalprivacyandquasirealnalrlesystemcharacteristics.Thatistosay,Wechattransmissionrange,mainlyintheswongrelationlinkbasedacquaintance,acquaintanceconstitutethebasisforthecircleWechatpropagation.Inthiscase,them

8、aincommunicationrangeWechatonhisWechatcircleoffriendsandWechattofriends,personalWechataccountasthecenter,formingaclosedcircle.Strangerswillnotsee

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