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1、(continuedfromfrontflap)PraisefortheSECONDEDITIONofHUBBARD$49.95USA/$59.95CANHOWTOMEASUREANYTHING•HownottomeasureriskHOWTOMEASUREFINDINGTHEVALUEOF“INTANGIBLES”INBUSINESS•Methodsformeasuring“soft”thingslikehappiness,satisfaction,quality,andmore“HowtoMea
2、sureAnythingwasalreadymyfavoritebook(justaheadofHubbard’ssecondbook,TheFailureofRiskHOWTO•Howtofine-tunehumanjudgestobeManagement)andoneIactivelypromotetomystudentsandcolleagues.ButtheSecondEdition,improvingonANYTHINGpowerful,calibratedmeasurementtheal
3、readyexquisitefirstedition,isanachievementofitsown.Asaphysicistandeconomist,Iappliedthesetechniquesinseveralfieldsforseveralyears.Forthefirsttime,somebodywrotetogetheralltheseconcernsonSECONDEDITIONinstrumentsonecanvasthatisatthesametimeaccessibletoabroa
4、daudienceandapplicablebyspecialists.Thisbookisa•HowyoucanusetheInternetasanmustforstudentsandexpertsinthefieldofanalysis(ingeneral)anddecision-making.”Hnythingcanbemeasured.Thisboldinstrumentofmeasurement—Dr.JohanBraet,UniversityofAntwerp,FacultyofAppl
5、iedEconomics,MEASUREassertionisthekeytosolvingmanyRiskManagementandInnovationAAcompleteresourcewithcasestudiesandarobustOWproblemsinbusinessandlifeingeneral.accompanyingWebsiteprovidingdownloadable“DougHubbard’sbookisamarveloustutorialonhowtodefinesoun
6、dmetricstojustifyandmanagecomplexThemyththatcertainthingscan’tbemeasuredspreadsheet-basedexamples,HowtoMeasureprograms.Itisamust-readforanyoneconcernedaboutmitigatingtherisksinvolvedwithcapitalplanning,isasignificantdrainonournation’seconomy,investment
7、decisions,andprogrammanagement.”publicwelfare,theenvironment,andevennationalAnything,SecondEditionillustrateshowauthor—JimFlyzik,formerGovernmentCIO,WhiteHouseTechnologyAdvisorandTOsecurity.Infact,thechancesaregoodthatsomepartDouglasHubbard—creatorofA
8、ppliedInformationCIOmagazineHallofFameInducteeANYTHINGofyourlifeoryourprofessionalresponsibilitiesisEconomics—hasusedhisapproachacrossvariousindustries.You’lllearnhowanyproblem,nogreatlyharmedbyalackofmeasurement—byyou,Praiseforthefirstedition
