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1、^TheHandbookofMassMediaEthics.publicrelations,entertainment),oneorLeeWilkinsandCliffordD.Chris-twoshowtheirinterplay.Forexample,tians,eds.NewYork:Routledge,2009.readersgetaglimpseofmoraldevelop-398pp.$60pbk.mentamongpublicrelationspractitioners,advertisers,andreportersinColemanandWhentwoethicspow
2、erhousesgetWilkins'chapteronmoraldevelopment.togetherandeditavolumeonmassmediaSuchanapproachencouragesexamina-ethics,youexpectanimpressivecollectiontionofhowcommunicatorsinteractintheofnotableresearch.Thisbookdoesnotrealworld;theseprofessionalsdonotgetdisappoint.tomaketheirdecisionsinavoid.Theenc
3、yclopedicHandbookofMassPerhapsthemost-valuablecontribu-MediaEthics,editedbyauthorsandethi-tionofthistextistheauthors'identifica-cistsLeeWilkinsandCliffordChristians,tionofwhatresearchremainstobedone.synthesizesthebodyofknowledgeaboutThesearenotmerelyrotestatementsthesignificance,challenges,andpra
4、cticesblithelymadeoutofobligationtoacadem-ofethicalmasscommunication.Massictradition,butrather,thoughtfulconsid-mediaisdefinedbroadly;inadditiontoerationsofthemyriadpathwaystonewsmediaethics,itincludeschaptersonexploreasmassmediacontinuetoevolveadvocacyandentertainment.globally,technologically,an
5、dmorally.Eachofthebook'stwenty-eightchap-Granted,someauthorsarestakingclaimtersprovidesameta-analysisofresearchtotheirnextresearchprojects,butthereisinaparticulararea—fromtried-and-trueadegreeofethicsresearchevangelismthattopicsofobjectivityandadvocacy,toalsoemerges.emergingchallengesassociatedwi
6、thForexample,inhischapter,JohnP.twenty-first-centurytechnologiesandFerreoftheUniversityofLouisvillepro-globalization.Therearenosurprises;itisvidesanhistoricalaccountofmassmediaananthologyofwhathasbeenwrittenethicsthatconcludeswithaflurryofques-aboutmassmediaethicsduringthepasttionstoinspiretoday'
7、sresearchersandtwentyyears.practitionerstocontinuelearningfromTheeditorscouldhavewrittenthispastsuccessesandfailures.Thephotojour-volumethemselves,withtheirvastexpert-nalismchapterbyJulianneH.Newton,iseinexploringthein
