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1、本科毕业论文（设计）外文翻译原文：FromValueChaintoValueConstellation:DesigningInteractiveStrategyStrategyistheartofcreatingvalue.Itprovidestheintellectualframeworks,conceptualmodels,andgoverningideasthatallowacompany'smanagerstoidentifyopportunitiesforbringingvaluetocustomersandfordeliveringthatv
2、alueataprofit.Inthisrespect,strategyisthewayacompanydefinesitsbusinessandlinkstogethertheonlytworesourcesthatreallymatterintoday’seconomy:knowledgeandrelationshipsoranorganisation’scompetenciesandcustomers.Butinafast-changingcompetitiveenvironment,thefundamentallogicofvaluecreati
3、onisalsochangingandinawaythatmakesclearstrategicthinkingsimultaneouslymoreimportantandmoredifficult.Ourtraditionalthinkingaboutvalueisgroundedintheassumptionsandthemodelofanindustrialeconomy.Accordingtothisview,everycompanyoccupiesapositiononavaluechain.Upstream,suppliersprovidei
4、nputs.Thecompanythenaddsvaluetotheseinputs,beforepassingthemdownstreamtothenextactorinthechain,thecustomer(whetheranotherbusinessorthefinalconsumer).Seenfromthisperspective,strategyisprimarilytheartofpositioningacompanyintherightplaceonthevaluechain-therightbusiness,therightprodu
5、ctsandmarketsegments,therightvalueaddingactivities.Today,however,thisunderstandingofvalueisasoutmodedastheoldassemblylinethatitresemblesandsoistheviewofstrategythatgoeswithit.Globalcompetition,changingmarkets,andnewtechnologiesareopeningupqualitativelynewwaysofcreatingvalue.Theop
6、tionsavailabletocompanies,customers,andsuppliersareproliferatinginwaysHenryFordneverdreamedof.Ofcourse,moreopportunitiesalsomeanmoreuncertaintyandgreaterrisk.Forecastsbasedonprojectionsfromthepastbecomeunreliable.Factorsthathavealwaysseemedperipheralturnouttobekeydriversofchangei
7、nacompany’skeymarkets.Invadersfrompreviouslyunrelatedsectorschangetherulesofthegameovernight.Insovolatileacompetitiveenvironment,strategyisnolongeramatterofpositioningafixedsetofactivitiesalongavaluechain.Increasingly,successfulcompaniesdonotjustaddvalue,theyreinventit.Theirfocus
8、ofstrategicanalysisisnotthecompanyoreven
