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1、本科毕业论文（设计）外文翻译原文：FromValueChaintoValueConstellation:DesigningInteractiveStrategyStrategyistheartofcreatingvalue.Itprovidestheintellectualframeworks,conceptualmodels,andgoverningideasthatallowacompany'smanagerstoidentifyopportunitiesforbringingvaluetocustomersandfordelivering
2、thatvalueataprofit.Inthisrespect,strategyisthewayacompanydefinesitsbusinessandlinkstogethertheonlytworesourcesthatreallymatterintoday’seconomy:knowledgeandrelationshipsoranorganisation’scompetenciesandcustomers.Butinafast-changingcompetitiveenvironment,thefundamentallogicofv
3、aluecreationisalsochangingandinawaythatmakesclearstrategicthinkingsimultaneouslymoreimportantandmoredifficult.Ourtraditionalthinkingaboutvalueisgroundedintheassumptionsandthemodelofanindustrialeconomy.Accordingtothisview,everycompanyoccupiesapositiononavaluechain.Upstream,su
4、ppliersprovideinputs.Thecompanythenaddsvaluetotheseinputs,beforepassingthemdownstreamtothenextactorinthechain,thecustomer(whetheranotherbusinessorthefinalconsumer).Seenfromthisperspective,strategyisprimarilytheartofpositioningacompanyintherightplaceonthevaluechain-therightbu
5、siness,therightproductsandmarketsegments,therightvalueaddingactivities.Today,however,thisunderstandingofvalueisasoutmodedastheoldassemblylinethatitresemblesandsoistheviewofstrategythatgoeswithit.Globalcompetition,changingmarkets,andnewtechnologiesareopeningupqualitativelynew
6、waysofcreatingvalue.Theoptionsavailabletocompanies,customers,andsuppliersareproliferatinginwaysHenryFordneverdreamedof.Ofcourse,moreopportunitiesalsomeanmoreuncertaintyandgreaterrisk.Forecastsbasedonprojectionsfromthepastbecomeunreliable.Factorsthathavealwaysseemedperipheral
7、turnouttobekeydriversofchangeinacompany’skeymarkets.Invadersfrompreviouslyunrelatedsectorschangetherulesofthegameovernight.Insovolatileacompetitiveenvironment,strategyisnolongeramatterofpositioningafixedsetofactivitiesalongavaluechain.Increasingly,successfulcompaniesdonotjus
8、taddvalue,theyreinventit.Theirfocusofstrategicanalysisisnotthecompanyoreven
