海尔集团技术创新战略研究

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1、ᑖ_________M201173586᪥ṹ10487____________ắᦻᢈᡊᶍẆᵭ：ᩋ#$%&'：(ᖪ*ᳮᢣ-ᦟ/：012ᦟᣴ4567：2013.10.27万方数据AThesisSubmittedinPartialFulfillmentoftheRequirementsfortheDegreeofMasterofBusinessAdministrationAResearchonTechnologyInnovationStrategyforHaierGroupCandidate:ZhuFaxingMajor:BusinessAdministr

2、ationSupervisr:Prof.MaiYiyuanHuazhongUniversityofScience&TechnologyWuhan430074,P.R.ChinaOctober,2013万方数据8ឋ:;<:;ᡠᕈ?ḄᦻAᡃCᙠ-/ᢣ-EFGḄẆ(HIJKḄẆᡂM。OᡃᡠP，◀ᦻSTU᪗;WᵨḄᑁZ᜜，<ᦻᒹ^_`ᐸbCᡈdTU#⊤ᡈfᑏhḄẆᡂM。i<ᦻḄẆjklmḄCnd，ᙳTᙠᦻSp;qrs᪗;。

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4、ᡊᶍHîó'÷dᡊᶍḄøùᡊᶍió'Ḅúᦔnó'÷dᡊᶍḄüýþÿìãᐵ。ió'FGᢈᡊᶍḄẆvïᜧ，ᢈᡊᶍüýḄþÿ²ᑮó'Aᔲ¨ᢝឋ#É。<ᦻ{ᔠᢈnᡊᶍ*ᳮ¶ᳮPw，{ᔠᵯG'Ḅü▭æ，iᨵ▲（pE）FGᢈᡊᶍr┐ḄẆÈᑴ。✌ᐜhiᢈḄ<☢，᝞᪶èéØnᢈØæFGᑖ᪆，#æᢈºᙠḄ!⚪;ḼhPESTᑖ᪆y#õC$%&'ᑴ(ᵯG'#ÉḄ᜜)*+᛻；ᯠ½ᑖ᪆ó'/012、312、45{᪀12、*ᳮᑴ、ᢈØ12，6kó'ᢈr☢Ḅ78È98，ÞᔠpÁ)*n:*+

5、᛻Ḅᑖ᪆4;SWOTᑖ᪆<▣，;qó'ᢈᡊᶍî>?ᓄᢈ⚞ᐜᡊᶍ；ᨬ½ᑖBCDE☢、'FE☢nGE☢┐iᢈᡊᶍH᪗，#&'ᢈ、ᢈ45，*ᳮᑴ、Ø/I*ᳮ¶õr☢Ḽ¸JkãKḄ;LMý。<ᦻJkḄNOᑡ┐iᢈᡊᶍᑴnüýḄrᫀ，Rió'STUᩭḄᡂà#Éᐹᨵᡊᶍᢣ-v，ÐÑiᐸXḄᵯó'ᡊᶍr┐ḄᑴÒᨵNḄYù。ᐵ：ᵯG'ᡊᶍ*ᳮᢈSWOT万方数据华中科技大学硕士学位论文AbstractIntoday'sworld,scienceandtechnologyandtheeconomytoacceleratetheintegrationo

6、fhithertounknowndepthandbreadth,cycleofscientificandtechnologicalachievementsintoproductivityandwealthhavebeenshortened,theadvancementandinnovationofscienceandtechnologyhasincreasinglybecomethemainwayofthecomprehensivenationalstrengthandnationalwealthgrowth,becomethedecisivefactorsofinternationalcom

7、petitiveness.Therefore,whetherindevelopedcountriesordevelopingcountries,takethetechnologicalinnovationasanimportantdevelopmentstrategy,thecountryatthesametime,technologyinnovationstrategyastheoveralle