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1、Unit5InsideAdvertisingI单元教学目标Skillgoals技能目标uDiscussadvertisingandadvertisements.uTalkabouthowadvertisementworks.uTalkaboutthetruthandethnicoftheadvertisement.uLearntheobjectcomplement.uWriteanadvertisementforacertaintarget.II目标语言功能句式Talkingabouttheprocess,
2、effectandhonestyofadvertisementsIthink…because…Idon’tthink…because…Icanremember…Ithinkitwouldbeagoodideato…Icantellwhether…by…词汇1.四会词汇billboard,casual,garment,association,target,basis,technique,lane,feature,corporation,budget,expense,broadcast,visual,gener
3、ate,response,stereo,refresh,partly,murder,suitcase,sheet,actress,typist,spokesman,fluent,hostess,invitation,chairman,dial,operator,liter,mature,fashion,misleading,ethical,dishonest,alcoholic,tobacco,ban,promote,immoral,decent,ethics,offending,beware,consum
4、er,trustworthy2.词组turn…into,fitin(to),relyon,havenousefor3．重点词汇advertiser,inform,worthy,rely,appoint,raise,conscience重点句子1.Evensomeofthecasualgarmentswewearhavebrandnamesattachedtothemwhichturnusintowalkingadvertisements.P422.Aswellasworryingabouttheexpens
5、e,advertisersmustalsoconsiderwhichmediaaremostappropriatefortheirproductandwhichtheirtargetaudienceismostlikelytoseeorhear.P433.Howevergoodanadvertisementis,peopleareunlikelytobepersuadediftheproductisunsuitableforthem.P434.Theybelievetheseadvertswillaffec
6、tthewaypeoplethinkabouttheirdrivinghabitsandwillsubsequentlyreducethenumberofroadaccidents.P435.Thisiswhymanycountrieshaveagovernmentorganizationwhichexaminescomplaintsaboutads.P496.Aconsumercancomplaintotheorganization,givingreasonsfortheircomplaint,andif
7、thecomplaintiscorrect,theorganizationcanmakethecompanystopusingtheoffendingadvertisement.P497.Whenitcomestoadvertising,consumersneedtobeeducatedabouttechniquesusedbyadvertiserssotheycanjudgetheclaimsforthemselvesandnotblindlyaccepteverythingthatissaidinadv
8、ertisements.P49Ⅲ.教材分析与教材重组1.教材分析本单元以Insideadvertising（揭密广告）为话题，旨在通过单元教学，使学生了解广告的制作，如何影响到消费群体，正确认识广告并识别和阻止虚假广告；能灵活运用基础句型描述不同广告的目的意图、表现手段和特色以及不同的创意和表达效果；能根据一些建议和要求，针对不同的目标群体，设计并展示自己的广告。2-1-c-n-j-y1.1WarmingUp提供
