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1、Unit5《Insideadvertising》课件A.itislikelythatadolescentboysarethetargetaudienceofcomputergamesadsB.adolescentboysalwaysbuymorecomputergamesthanotherpeopleC.youngboyslikecomputergamesonlysotheywilljustbuycomputergamesD.onlyadolescentboyswillbuycomputergames,forplayingcomputergamesistheirfavorite1.Thesen
2、tence“Adolescentboysaremorelikelytobuycomputergamesthananyothergroup”(Para.3,Page42)implies_____.A推理判断题。不能选择阅读文章中直接出现的句子作为答案,答案必须是在原文基础上联系上下文,对句子内容进行推理判断。答案从第三段第二、三句推断得出。选项B内容绝对,且不是推断的内容,选项C、D内容片面,表达有误。学生必须关注“only,always,never,nothing,none”等表达绝对的词。A.Whetherthebudgetcanbeafforded.B.Whichtargetaudienc
3、etheproductsareintendedfor.C.Whichmediumcanbestdisplaytheproducts.D.Howtoadvertisetheproductswiththerighttechnique.2.WhichofthefollowingisNOTthefactorinchoosingtherightmedium?D细节理解题。题目关键词choosingtherightmedium,关注文章副标题Useasuitablemedia。选项A对应原文第六段第二、四句。选项B、C对应原文第七段第一句。选项D只是重复题目意思,并没有提到为广告选择合适媒体需考虑的因素。
4、A.consciencetobeworthycitizensB.desiretosavemoneyC.curiositytoknowmoreabouttheproductD.focusontherichandfamouspeople3.Theadvertisementontherightprobablyappealstopeople’s_____.B推理判断题。题目关键词appealto，因此关注阅读文章副标题appealtoyourtarget。结合原文第五段第一句和广告中的宣传“buyonegetonefree”(买一送一),符合商家通过价格优惠手段吸引消费者。4.Governmentsa
5、llovertheworldspendalargesumofmoneyonsuchadsasroadsafety.Thegovernmentswanttomakeuseofadvertisements’functionof_____.A.informingB.educatingC.EntertainingD.persuadingB细节理解题。在原文第二段找到答案。5.Thepurposeofthistextisto____.A.informpeopleofthefunctionsofadvertisementsB.persuadepeopletobuytheproductsadvertised
6、bysomeadvertisementsC.tellpeoplehowtomakeeffectiveadvertisementsD.warnpeoplenottobecheatedbysomedishonestadvertisementsC推理判断题。解答文章目的(purpose)、主要内容(mainidea)或作者态度(attitude)的题目,有共同突破口。学生可通过文体和作者态度排除部分答案。本文作者态度中立(objective)，写作目的、主旨都不应有个人主观观点，因此可排除选项B和D。此外,要注意信息的全面,选项A内容不够全面。选项C内容全面,也呼应了文章题目。A.Tomakeadv
7、ertisementsandearnalotofmoney.B.Topersuadepeopletobuyacertainbrandofrice.C.Topersuadepeoplebehaveinthewayadvertiserswant.D.Totalkpeopleintoseeingamovieattheircinema.1.Advertisersgotoalotoftroubleandex
