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1、西南交通大学硕士学位论文ABC公司醋酸厂发展战略研究姓名：罗涤域申请学位级别：硕士专业：工商管理指导教师：高增安20070501西南交通大学硕士研究生学位论文第lI页AbstractTheiceaceticacidiSoneofthemostimportantorganicmaterialinchemicalindustry．Inrecentyears，becauseofsturdygrowthofthedemandinginit'sdownstreamproductandnewproduct’
2、Sdcvelopmemofdownstreambusinessenterprise，theiceaceticaciddemandinourcountrypassestoincrease谢m10％speedeveryye鸲sturdymarketneedmakedomesticandintcmatioualbusinessenterpriseinvestedtheiceaceticaciddeviceintheourcountryinsuccession,thesp髓dofthegrowthint
3、heiceaL?冶ticacidproductivitywillbeingbiggerthaninitsdemand,Becauseofgraduallycomplicatedmarketplaceenvironment,Theiceaceticacidenterprise．喀gettingm啪difficultinit’Sexistenceanddevelopment,Therefore，theiceaceticacidbusinessen锄硼辩mustgodeepintotheunderst
4、andingthevarietyofit’senvironment，anddrawuptofeasiblestrategyforthebusinessenterprise．ThethesisstartswithpresentsituationoficeaceticenterprisesaboutABCCO．，LTD，analyzingmacroscopicallyenvironmentsofpolitics，economy,technologyandsocietywithPESTmethod．T
5、henanalyzesmanagementenvironmentandcompetitionpatternoficeaceticenterprisesaboutABCCO．，LTDwithhelpofPorter'sFiveForceModel．AndanalyzesinternalenvironmentoficeaceticenterprisesaboutABCCO．，LTD，includingenterprisequality,businessnetworkresources，etc．，fo
6、rinvestigatingitssuperioritiesandinferiorities．opportunitiesandthreatenstobeconfrontedwith,withSWOTmodelandothertools．Andthenanalyzesstrategicposition：usinganalysistoolsofstrategyclusteringmodel，Bostonmatrix，strategyselectionmatrix,valuechalll,ere．，a
7、ndbasedonthat,atotalslTategywhichshouldbeadoptedbyiceaceticenterprisesaboutABCCO．，LTD，namely,diversificationstrategy,isputforward；Finally,Thethesisdiscussesimplementationandevaluationofdiversificationstrategy,andsub-strategiesofcomponentdevelopmentsu
8、chastechnicalstrategy,human-resourcesstrategy,financingstrategy,andmanagementstrategy,etc，．Whicharesupporting西南交通大学硕士研究生学位论文第1II页implementationoftotalstrategy．ThemeaningofStudy：Thisresearch，todrawuporadjustdevelopmentstrategytoABCCO．，LTD，toadaptst0en
