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ID:36519219
大小:1.90 MB
页数:49页
时间:2019-05-11
《石家庄南站货运产品策略研究》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、河北工业大学硕士学位论文石家庄南站货运产品策略研究姓名:陈洪亮申请学位级别:硕士专业:工商管理指导教师:刘宏20061201石家庄南站货运产品策略研究STUDYONTHEMARKETINGPOLICIESINFRIEIGHTTRANSPORTATIONADOPTEDBYTHESHIJIAZHUANGSOUTHRAILWAYSTATIONABSTRACTWiththerapiddevelopmentofhighway,waterway,andairtransportations,competitioninthefreig
2、httransportationationmarketisgrowingevenfiercer.Marketshareofrailwayfreighttransportationissufferinglossesyearonyear,andrailwayfreighttransportenterprisesareunderincreasingpressure.Foralongtime,themanagementsystemofrailwaystationsforfreighttransportationisout-da
3、tedandworkingpersonnelarelackofmarketingconsciousness.Railwayfreighttransportationservicesarepronetoproblemsinqualityandadaptiveness,andcan’tmeettheincreasinglystrictdemandofcustomers,thusfailtoadapttotheincreasinglycompetitivemarket.Thedesigningofrailwayfreight
4、transportationservicesthatmeettherequirementofthemarketwillaffecttheoutcomeofmarketingpoliciesforrailwayfreighttransportationservices,whichwillfurtherdeterminesthefateofthereformgoingoninrailwayfreighttransportationservicesanditsroleinthecomprehensivetransportat
5、ionsystem.BasedonthefieldstudyoftheSouthRailwayStationofSijiazhuanginHebeiProvince,marketingpoliciesproposedinthispaperforrailwayfreighttransportationservicesareofpracticalsignificance.Basedonfieldstudyandcomprehensiveliteraturereview,analysesarecarriedoutforthe
6、currentconditionandexistingproblemsoftheSouthRailwayStationofShijiazhuang.Afteranalysingtheexistingrailwayfreighttransportationservices,thepapergeneralisestheiradvantagesanddisadvantages.FreighttransportationmarketsituationoftheShijiazhuangareaisalsoanalysedinth
7、epaper,anddetailedclassificationoffreighttransportationmarketdemandsarecarriedout.PositioningoftargetmarketfortheSouthRailwayStationofShijiazhuangisdeterminedaccordingtoitssituation,andproposalsforthedesignofitsrailwayfreighttransportationservicesareputout.Toens
8、urestreamlinedimplementationofthemarketingstrategiesproposed,mechanismsforfeedbacks,pricingandmesurestoensureii河北工业大学工商管理硕士(MBA)学位论文transportationcapacityareconsidere
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