房企标杆企业深度调研报告

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1、粤派房企标杆企业深度研究报告2012年2月24日目录一、粤派地产及标杆企业发展现状综述···································31.1粤派地产发展现状概述··················································41.2标杆企业发展现状概述··················································5二、企业发展战略比较和研究················································92.1万科·········

2、································································92.1.1企业定位和战略···················································92.1.2区域布局及土地策略·············································92.1.3产品线及商业模式···············································132.2保利···························

3、·············································172.2.1企业定位和战略··················································172.2.2区域布局及土地策略············································182.2.3产品线及商业模式···············································212.3恒大·············································

4、···························222.3.1企业定位和战略··················································222.3.2区域布局及土地策略············································222.3.3产品线及商业模式···············································232.4碧桂园······························································

5、·······252.4.1企业定位和战略··················································252.4.2区域布局及土地策略············································262.4.3产品线及商业模式···············································2812.5佳兆业····································································302.5.1企业定位和战

6、略··················································302.5.2区域布局及土地策略············································302.5.3产品线及商业模式···············································33三、企业管控模式比较和研究·················································353.1万科·······································

7、·································353.2保利········································································363.3恒大········································································373.4碧桂园·····································································383.5佳兆业·······

8、···················