《商务英语Ub》PPT课件

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1、ObjectivesYouwillbeabletoUnit4bPublicrelationstalkaboutPRpractisereadingforspecificinformation.practiselisteningforspecificinformation.practisewritingaformalletterofinvitation.describeyourdutiesandresponsibilities.3UnitoverviewWhatispublicrelations?Listening1ResponsibilityoftheP

2、RorMarketingDepartmentVocabularyMatchverbswithphrasesLanguagefocusDescribingdutiesandresponsibilitiesSpeakingTalkingaboutyourowndutiesandresponsibilitiesThebenefitsofgoodPRListening2HowSkodachangedpublicattitudestothebrand?Multiple-choicecomprehensionquestionsSpeakingHowyouandth

3、epublicseeyourowncompanies?OrganisingaPReventReadingCompleteaschedulefororganisingapresslaunchSpeakingOrganiseapresslaunchforaproductofyourchoiceWritingWriteaformalletterofinvitationUnit4bPublicrelations4VocabularyPreparationpublicimageadvertisingcampaigncompanyvaluesdealershipp

4、oint-of-saleshowroommanufacturingplantimagecompanyimageup-to-datesurvey[sə:'vei]productlaunchpresscoverage公众形象广告宣传活动公司价值观商品经销特许权，特许经销商销售网点制造厂形象展示厅公司形象现代的调查产品发布报界对…的报道5VocabularyPreparationcustomersatisfactionsurveymotoringmagazinedisplayvenue['venju:]invitationfreelancejournalis

5、tinformationpacksadvancepreparationseniorexecutiveitinerary[ai'tinərəri]briefmanagementstaff顾客满意程度调查汽车杂志陈列品地点邀请函预先准备高级主管自由撰稿人路线，旅程资料袋简介管理人员Chapter18PublicRelationsDefinitionPRhasbeendefinedastheintentional,plannedandsustainedeffortstoestablishandmaintaingoodwillandmutualundersta

6、ndingbetweenacompanyandthepublic.公共关系是有意的，有计划和持续的努力建立和保持公司和大众的友好和相互理解。7CustomersEmployeesInvestorsGovernmentCommunitySuppliersSuppliersEmployeesGovernmentInvestorsCustomersTraditionalPRPerspective©2007McGraw-HillCompanies,Inc.,McGraw-Hill/IrwinPublicRelationsDepartmentBroadly:Em

7、ployeesCustomers/clientsBusinesspartnersCommunityMediaNarrowly:MediaPressTVRadioMagazinesRelatedActivitiesandTasksChapter18PublicRelationsRelatedActivitiesandTasksWithemployeesDiscussionsandnegotiationsaboutremunerationandworkingconditionsDiscussionsaboutcareerstructures,promoti

8、onandtrainingCommunicationsaboutmanagement-empl