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1、StarbuckssupplychainMarketing081members李明涵200896324508刘超齐200896324103李玥娴200896324107徐小明200896324132盖颂200896324134张长春200896324141纪宇飞200790024118ContentsTheintroductionofStarbucksStarbucksmarketpositioningstrategySupplyChainManagementSupplychainsystemofSta
2、rbucksAdvantagesofsupplychainTheintroductionofStarbucksIn1971,starbuckswasborninSeattleciviliantraditionalmarketIn1996,intotheglobal32markets,dailyincreased3-4shopsIn1998,TongyiStarbucksformallyestablishedbyUnitedStatesStarbucksCoffeeInternationalcompany
3、andTongyicompanyNow,starbuckshasspreadtomanypartsoftheworld,providesthehighqualitycoffeeandservice.ThebrandNow,StarbuckshasbecometheUnitedStates,andaroundtheworldfamousbrand.thesecretofsuccessisconstancyofbrandstrategy,accuratepositioninganduniquequaliti
4、es.StarbucksmarketstrategyOnlyafewyearstime,StarbucksinChinahasbecomeafashionablepronoun.Itslogoisnotjustacupofcoffee,butabrandandaculture..SupplyChainManagementThecompanyenterprisesmustadoptthetypeofmanagementmode,manycompaniesrelyonit.Theintegrationoft
5、hesupplychainimprovedabilitytoresponsemarketchanges,reducecostElectronicenterpriserepresentnotjustopportunities,butalsoabigchallengesThesupplychainofStarbuckThreechannelsStarbuckssupplychainneedtosupportthreechannels:SpecialchannelDirectchannelRetailchan
6、nelSpecialchannelisairlinesandotherretailservice;Directchannelhandlemail-orderbusiness;Retailchannelisworkforownshopsandjointventureshops’services.StarbucksconsultingtechnologyapplicationBarcodeThesalesmanagementsystemElectronicDataInterchangeRapidrespon
7、sesystemBarcodeUseagroupofparallellinessymbolinsteadofeachcommoditycode,readingbythemachinewithscanningfunction,makethedecodedcommoditysaleandincomingmaterialinputthecomputer,thenusethecomputertocalculationsandapplication.SalesmanagementsystemStarbucksre
8、lyonposmachinestoprovidedata,starbuckshasfixedreportformat,eachbranchreportthesedatathroughemail,makeaorderaboutonceaweek,withprofessionallogisticscompanyresponsiblefordistribution.ElectronicDataInterchangeBasedonthecomput
