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1、StarbuckssupplychainContentsTheintroductionofStarbucksStarbucksmarketpositioningstrategySupplyChainManagementSupplychainsystemofStarbucksAdvantagesofsupplychainTheintroductionofStarbucksIn1971,starbuckswasborninSeattleciviliantraditionalmarketIn1996,intot
2、heglobal32markets,dailyincreased3-4shopsIn1998,TongyiStarbucksformallyestablishedbyUnitedStatesStarbucksCoffeeInternationalcompanyandTongyicompanyNow,starbuckshasspreadtomanypartsoftheworld,providesthehighqualitycoffeeandservice.ThebrandNow,Starbuckshasbe
3、cometheUnitedStates,andaroundtheworldfamousbrand.thesecretofsuccessisconstancyofbrandstrategy,accuratepositioninganduniquequalities.StarbucksmarketstrategyOnlyafewyearstime,StarbucksinChinahasbecomeafashionablepronoun.Itslogoisnotjustacupofcoffee,butabran
4、dandaculture..SupplyChainManagementThecompanyenterprisesmustadoptthetypeofmanagementmode,manycompaniesrelyonit.Theintegrationofthesupplychainimprovedabilitytoresponsemarketchanges,reducecostElectronicenterpriserepresentnotjustopportunities,butalsoabigchal
5、lengesThesupplychainofStarbuckThreechannelsStarbuckssupplychainneedtosupportthreechannels:SpecialchannelDirectchannelRetailchannelSpecialchannelisairlinesandotherretailservice;Directchannelhandlemail-orderbusiness;Retailchannelisworkforownshopsandjointven
6、tureshops’services.StarbucksconsultingtechnologyapplicationBarcodeThesalesmanagementsystemElectronicDataInterchangeRapidresponsesystemBarcodeUseagroupofparallellinessymbolinsteadofeachcommoditycode,readingbythemachinewithscanningfunction,makethedecodedcom
7、moditysaleandincomingmaterialinputthecomputer,thenusethecomputertocalculationsandapplication.SalesmanagementsystemStarbucksrelyonposmachinestoprovidedata,starbuckshasfixedreportformat,eachbranchreportthesedatathroughemail,makeaorderaboutonceaweek,withprof
8、essionallogisticscompanyresponsiblefordistribution.ElectronicDataInterchangeBasedonthecomputertocomputermanner,automatictransmissionandprocessingmaterialwithouthumanintervention.Inthiscircumstances,,retailerscantran
