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ID:36910912
大小:278.50 KB
页数:32页
时间:2019-05-10
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1、Whocanstay?Profession:1ScientistProfession:2ArtistProfession:3DoctorProfession:4EducatorProfession:5JournalistProfession:6AthleteChapterOneTobeaGreatSpeechMakerWhatisPublicSpeaking?Morethan2500yearsago,theGreekleaderPericlessaid:Onewhoformsajudgmentonanypoi
2、ntbutcannotexplainitclearly,mightaswellneverhavethoughtatallonthesubject.Publicspeaking:Asitsnameimplies,isawayofmakingyourideaspublic---ofsharingthemwithotherpeopleandofinfluencingotherpeople.PublicSpeakingandConversationSimilaritiesbetweenPublicSpeakingan
3、dConversation:OrganizingyourthoughtslogicallyTailoringyourmessagetotheaudienceTellingastoryformaximumimpactAdaptingtolistenerfeedbackDifferencesbetweenpublicspeakingandconversation:PublicspeakingismorehighlystructuredPublicspeakingrequiresmoreformallanguage
4、PublicspeakingrequiresadifferentmethodofdeliveryTheSpeechCommunicationProcessSpeakerMessageChannelListenerFeedbackInterferenceSituationExamplewithCommentary:Situation:Itwas5:15pm,andtheinternationalsalesconferenceofcomputergiantLexstarhadbeengoingoninShenzh
5、enallday.Aseriesofnew-productpresentationstobuyersfromthecomputer’slargestglobalcustomershadtakenmuchlongerthanexpected.Speaker:CindyChenwasworried.AsamarketingmanagerfortheT-seriesoflaptops,shewasthelastspeakeroftheday,whensherosetoaddresstheaudience,shekn
6、ewshefacedadifficultsituation.Shehadbeenalloted45minutesforherpresentation,andthemeetingwassheducledtoendin15minutes.What‘smore,salesofherproductlinedependinlargepartonthispresentaion.ChanelinterfernceCindysteppedtothemicrophoneandbegantospeak.Shecouldseeme
7、mbersoftheaudiencelookingattheirwatches;sheknowtheywereeagertogettodinnerafteralongdayofspeeches.AdaptingtointerferenceMessageFeedbackTheEssentialsofaSpeechObjectiveBeforeyoustarttoprepareaspeech,youshouldaskyourself:“WhyamImakingthisspeech?”Doyouneedtoinfo
8、rm,topersuade,totrainortosell?Yourobjectiveshouldbeclearinyourmind.Ifitisnotclearinyourmind,itcannotpossiblybecleartoyouraudience.Fourobjectivesofthespeech演讲的四个目标Toofferinformation;提供信息;Toentertainthea
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