食品制造业广告支出与企业绩效关系实证研究：来自上市公司的经验证据

《食品制造业广告支出与企业绩效关系实证研究：来自上市公司的经验证据》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、目录第1章绪论··················································································································11.1研究背景及意义··································································································11.1.1研究背景····················································

2、···················································11.1.2研究意义·······································································································21.2研究方法及研究思路··························································································31.2.1研究方法···············

3、························································································31.2.2研究思路········································································································31.3创新与不足·················································································

4、·························61.3.1创新················································································································61.3.2不足················································································································6第2章文献回顾···················

5、·······················································································72.1SCP范式实证研究文献综述··············································································72.2广告支出与绩效的关系文献综述····································································102.3文献评述···············

6、·····························································································12第3章相关概念与理论基础····················································································143.1广告······························································································

7、······················143.1.1广告的概念·································································································143.1.2广告的分类··································································································143.1.3