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1、（IKEA）InternationalhomeproductscompanyinSwedenTheDevelopmentofIKEAThesuccessofIkeaIKEABasicInformationIKEAinChina4123ContentsPartone:basicinformationFounderofIKEAIngvarKampradThecompanyistheworld'slargestfurnitureretailer.Foundedin1943by17-year-oldIngvarKampradinSweden,thecompanyisnamedasanacronymco
2、mprisingtheinitialsofthefounder'sname(IngvarKamprad),thefarmwherehegrewup(Elmtaryd),andhishomeparish(Agunnaryd,inSmåland,SouthSweden).FurnitureHouses,flatsFamilyMobileManufacturingProductsThecompanymottoMyhouse,mylifeTocreateabettereverydaylifeforthemanypeople.BasicInformationSloganTheLogoofIKEAPart
3、two:DevelopmentPresentandpastIKEAoriginallysoldpens,wallets,pictureframes,decorativetablecloths,watches,jewelryandnylonstockingsandsoon.ThatwhatIngvarcanthinkofalmostanylow-priceproducts.Until1951,ThefounderofIKEAsawalarge-scalefurnituresupplieropportunities.FurtherexpandSoon,hedecidedtostopproducti
4、onofallotherproductsandconcentrateonproducinglow-pricefurniture,wearefamiliartodayfromIkeawasborn.FirststeptExpandHistoryofIKEA1943IngvarKampradregistersIKEAasacompany.1955IKEAstartsdesigningitsownfurniture1958ThefirstIKEAstoreopensinÄlmhult,Sweden1998ThefirstIKEAstoreopensinChina2006IKEAentersJapan
5、Thirdpart:SuccessThesuccessofikeaGoalcreateabetterlifeforthemanypeople.usethemostofmaterials,inorderthatpeoplebeabletoprovidequalityproductsataffordablepricestomeetpeople'sneedsandtastes.DoitsbesttomakepeoplecomfortableFactorsofsuccessProductdesignvaluecustomers’needsCaremoreaboutcustomers.Thepatter
6、nofDIY(DoItYourself)StorelayoutfullyhumainIKEA's businessphilosophyphilosophy54123StrategyofprouductsLowpriceShowofsalesfieldchoosecustomersastutorPromotionachievementsofIKEAShowofsalefieldsPartfour:IKEAinChinaClicktoedittitlestyleBeiJingShangHaiChengDuDaLianWuHanNanJingShenzhenGuangZhouIKEAinChinah
7、asninebranchesinBeijing,Shanghai,Guangzhou,Chengdu,Shenzhen,Nanjing,wuhan,tianjinandDalianIKEATianjinStrategyofchinaⅠ.CostleadershipstrategyⅡ.DifferentiationstrategyⅢ.FocusstrategyThesituationThedevel
