零售快消行业移动APP推广方案

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1、零售快消行业APP推广方案上海泽思网络科技有限公司2012年12月2日www.zesmob.com目录第1章项目概述.....................................................................................................................................31.1项目背景.................................................................................................

2、...........................................31.2项目目的............................................................................................................................................31.3推广目标.................................................................................................

3、...........................................41.4推广思路............................................................................................................................................4第2章推广方案.................................................................................................

4、....................................52.1应用全面提交....................................................................................................................................62.2评测软文推广............................................................................................................

5、........................72.3社区活动推广....................................................................................................................................82.4应用商店推荐........................................................................................................................

6、............92.5APPSTORE排名优化..........................................................................................................................102.6APPSTORE评论优化..........................................................................................................................112.7社会

7、化媒体推广..............................................................................................................................122.8移动广告推广..................................................................................