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1、TheImportanceofStudyingInterculturalCommunicationRecently,wehavealreadystudiedtheinterculturalcommunication.Speaktotheimportanceofstudyinginterculturalcommunication,wemayfirsttalkaboutwhatisinterculturalcommunication.Theoreticallyspeaking,interculturalcommunicationisabroadconcept
2、whichhasbroadapplication:itmayrefertocommunicationbetweendifferentraces,nationsorcountriesandbetweendifferentpoliticalandeconomicsystems;itmayrefertocommunicationbetweendifferentgenders,agegroups,occupations,socialclassesoreducationallevels;itmayalsorefertocommunicationbetweendif
3、ferentregionsofonecountry.Inthemeantime,theinterculturalcommunicationhavethreeforms:interracialcommunication,interethniccommunicationandinterculturalcommunication.Theworldwideinterestininterculturalcommunicationgrowsoutoftremendouschangesintechnology,economy,immigrationpatternand
4、theemergenceofmulticulturalism.Theadvancednewtechnologyandtheincreaseofculturalmigration,alsotheeconomicglobalizationandthegrowthofthewordpopulationarethemainreasonsforincreasinginterculturalcommunication.Withtheglobalizationoftheworldeconomyandwideuseoftheinternetwhichistearingd
5、ownnationalboundaries,interculturalcommunicationhasbecomepartofourdailylife.Asaresult,understandothercultureisindispensibleandneedforinterculturalknowledgeandskillsthatleadtointerculturalcommunicationcompetencebecomeessentialinoursociety.Theimportanceofstudyinginterculturalcommun
6、icationcannotbeoverstated.Firstofall,wecanincreaseourculturalawarenessbystudyinginterculturalcommunication.Becausesuchawarenessisthefirststeptointerculturalcommunicationcompetence.Simply,interculturalawarenesscanbeviewedasacognitiveprocessofunderstandingother’svalues,attitudes,be
7、liefsandoutlooks.Second,Itcanreducecommunicationbarriersandfacilitateadaptiontoglobalanddomesticworkplacediversitybystudyinginterculturalcommunication.Differentcultureshavedifferentcommunicationstyles,soitisnotenoughtohaveagoodcommunicationonlyknowingthegrammarandvocabularyofalan
8、guage.Therefore,whencommunicatingwithoth