更新产品销售定价决策

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1、南开大学博士学位论文更新产品销售定价决策姓名：全雄文申请学位级别：博士专业：控制理论与控制工程指导教师：涂菶生20070401摘要先增后减的形态的结果。4、利用Bass多代产品销售模型，建立新老两代产品动态销售模型的离散形式，对于更新产品最优发布时间问题，得到了更新产品最优发布时间随着产品的市场用户喜好度增加而推迟；随着消费者之间影响敏感度减小而推迟；随着更新产品的潜在用户数量减小而推迟；随着更新产品的毛利润减小而推迟：随着整个销售过程时间的延长而推迟等一些性质。5、本文得到了一些产品销售模型及最优销售价格等结果，为使这些结果得到更好的应用，帮助企业科学决策，

2、用EIDEFO方法设计了定价理论应用系统。系统采用B／S三层结构，主要包括用户管理、数据库管理、模型库管理、决策分析四大功能模块。给出了系统的功能模块设计、功能模块图、模型库的实现方法和系统的数据库设计。关键字：更新产品，定价决策，博弈，供应链，动态决策ⅡAbsUaetAbstractIntherecentyears，theeconomicdevelopmentandglobalizationleadstomoreandmoresevereenterprisecompetition．Ononeband,enterprisearedevelopingnew可pe

3、ofproductstoeaterfortheconsLlmel'S’demand，andtoobtainabiggersegmentofmarket；ontheotherhand,itisveryhardtosatisfythequickvaryingdemandonlybyasingecompany’sowneapaeity,somoreandmoreenterprisesareseekingt0ccorporatewiththeupstreamordownstreamentitiestoobtainasupply-chainadvantagethusco

4、rrespondin酉yspeeduptheirowndevelopment．Itisvitaltostudyontheabovetwofieldsforindustrialpractice．Themaincontentandresultsinthispaperinclude：1．Weputforwardthesimplemanufacturer-retailersupplychaindynamicpricingproblemaccordingtosingeproductlifecyclemodel，obtaintheclose-loopsolutionofo

5、ptimalpricingpolicyofboththemanufacturerandretailerbyStackelbergGameapproach．Wefindthatwhenthemanufacturerisleader,thepricingofhimisheldconstantduringthewholesellingprocess，theaccumulateamountofsellinggrowslinearly、而tIltime．andalsoincreasesiftheadvertisementfactorisstrengthened．Theo

6、ptimalpricingpolicyissimilarinthecentralizedsituationwhenthemanufacturerandretailerdecidecoordinatelyforthewholesupplychainsystemoptimality．2．Weputforwardtheconceptofproductinnovalionbasedoilthecharacteristicofinnovatedproducts，andestablishthestaticsellingmodelfortheinnovatedproduct

7、s．Inthecompleteinformationcs．se，westudytheproductsofoldandnewgenerationincoordinateddecisionsystem,NashGamefNG)situation,andStackbergGamesituation，andobtainthesolutionsofanalyticform．Whentheinnovatedproductsissubstitutingtheold，theprofitfunctionofcentralizedsystemisjoinflyconcave，an

8、dthepricesareincrea