团购毕业论文-01

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1、南京大学研究生毕业论文英文摘要首页用纸THESIS:一五皿卫jfi皿鱼1一旦里旦里旦上皿五一卫f一卫里旦复山因匕Y吐里匕越一a二M立亘j旦1旦上一五里1业里里皿SPECIALIZAI，10N:BusinessAdministrationPOSTGRADUz军1，E:y血0DallMENTOR:VieeProfessorW旦ugXi旦nZAbstraetInChina，eateringindustryhasbeen比。确asagoldindustryforthousandsofyears.Chinaownsthelargestcu

2、stomergrouPsandhighesteonsumPtionfrequeneyintheworld.WiththerapiddeveloPmentofmoderneateringindustry，theeomPetitionamongeateringenterprisesbeeomesintensify.ThetraditionalPassive“sitandwaitforeustomerstoeome，，modealreadyeannotmeetthedeveloPmentneedsofeateringenterpris

3、es.WiththeraPiddeveloPmentofinternettechnologyinZlsteentury，theassoeiationofnetworkandeateringindustrygivesbirthtoanewbusinessmode一eateringgrouPbuying.TheeateringenterPriseshoPethattheyeouldimProveente甲risesales，balaneeoffseasonsalesthloughparticipationingroupbuyinga

4、etivitieswiththeadvantageinPrieeandthePoPularityofsites.Theultimategoal15towinthetargeteustomerandexPandmarketshare.However，thePrimaryPurPosesareoftengood，alongwiththeexPansionofthenumberofgrouPbuyingwebsites，alargenumberofeomPlaintshaveeroPPeduP.DuetotheloweaPitalre

5、quirementandlowbarrierstoereateandentryagrouPbuyingsiteandinadequatePolicyregulations，alargenumberofgoodandbadgrouPbuyingsitesPourout.ThefollowinggrouPbuyingtraPs(suehasthewebsiteereatorabseondswithmoney，after一salesservieehasshrunk)beeamethehoteomPlaintsin2011armuale

6、onsumersassoeiation.ThetotalqualityofgrouPbuyingservieehasdeelined50muehthatalotofgrouPbuying111变量，构建了适用于餐饮业团购的模型。根据餐饮团购的特点，本文将服务质量一分为二地看待，它既包含了餐饮企业服务质量又包含着团购网站服务质量，这两种服务质量会通过顾客感知价值，直接或间接地影响到顾客忠诚。通过问卷调查和实证检验，本文分析和讨论了在餐饮团购流程中服务质量、感知价值和顾客忠诚三者之间的关系及作用机理。最后，提出了本研究的局限性，并对

7、未来的研究提出了展望和建议。总而言之，本文是一篇有关餐饮团购的实证分析论文，文章中针对服务质量、感知价值和顾客忠诚三个变量，采用了多元回归方法来对数据进行分析，并得出了参加餐饮团购的企业顾客忠诚的预测模型。本人希望通过这篇文章的研究能够给餐饮企业的管理者带来帮助。关键词:服务质量、感知价值、顾客忠诚、餐饮团购stomersdonothoPetoPatronagetheeateringenterpriseagain.ThisgreatlygoesagainstthePrimaryPurPoseoftheenterprisestoe

8、hoosethenetworkgrouPbuyingasamarketingtool.w己wondertheextentofimPaetoftheservicequalityonitscustomerloyalty.ThLroughsuehanextensive