国产动漫营销策略

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1、厦门艾乐米帽帽鼠国产动漫营销策略——以厦门艾乐米帽帽鼠为例目录1市场现状.................................................................................................................................11.1宏观市场环境分析.......................................................................................

2、..............11.2产品状况......................................................................................................................21.3分销状况....................................................................................................................

3、..22SWOT分析..............................................................................................................................22.1优势..........................................................................................................................

4、....22.2劣势..............................................................................................................................32.3荣誉..........................................................................................................................

5、....32.4挑战（威胁）.............................................................................................................43经营目标.................................................................................................................................43.1财务

6、目标......................................................................................................................43.2市场营销目标.............................................................................................................54市场营销战略.................

7、........................................................................................................64.1目标市场营销战略.....................................................................................................64.2市场竞争战略.....................................

8、.........................................................................64.3市场营销组合战略...................................................................