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ID:37943700
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页数:14页
时间:2019-06-03
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1、AgilentManualSyringeRelaunchRevenueGrowthOpportunityByIncreasingWalletShareManualSyringeMarketOpportunity•GeneralpurposesyringesareusedbyLCandGCchemiststopreparesamples,transferstandards,extractions,anddilutions•VastmajorityofcustomerschooseHamiltonfortheirgenerallaboratorysyringes–Estima
2、tedmarketshareforHamiltonis90+%!•WhileAgilentbrandisstrong,thereisnoawarenessofmanualsyringes–AwarenessofAgilent’scurrentlineofgenerallaboratorysyringesisverylowamongend-users,distributorsandevenAgilent’sowndirectsalesforce–Nopastmarketingeffort–nosales!•Agilentestimatedmarketshareformanu
3、alsyringes--only3%!–Salesunitvolumestaticforlast3yearsAgilentManualSyringes:ASalesandMarketingProject!RelaunchandRevitalizeAgilent’sofferinginmanualsyringes•Approximately100newPNscovering3majorstyles•Ranginginvolume0.5ulto100mL•Obsolete70existingAgilentPNsusing“replaceby”tosecurecurrentsh
4、areObjective–•Capturerevenuegrowthopportunity•ExpandwalletshareIncreaseAgilentmarketsharefrom<3%to>10%within5yearsPage3AgilentConfidentialHowwillweincreaseourmarketshare?New….AgilentManualSyringes….brightensampleprepforHPLC,GCandMSanalysisEasyandfuntousemanualsyringesfeaturing•Colorcoding
5、bysyringevolumeforquickandeasyidentification•Eco-friendlypackagingmadeofrecyclableplasticandpaperhasdualpurpose–Protectssyringeduringshipment–Servesasbenchtopstoragebetweenuse•Fulloffering–0.5ulto50mlwithavarietyoffixed,removableorluerlockneedles•AccuracyandprecisionasexpectedfromAgilentT
6、echnologiesColorSpeaksVolumes!AgilentManualSyringes–AgilentAddedValue•Samehighprecisionandaccuracyofsampledelivery•Syringecolorvisiblethroughpackagemakingiteasiertogettherightsyringe•Convenientbenchstorageunittostoresyringebetweenuse•Recyclable,eco-friendlypackaging•Nostyrofoam•QualityAss
7、urance•Lottracking•NISTtraceablewithCertificateofConformanceManualSyringePortfolioOverviewTherightsyringefor:Wideselectiontomeetapplicationneeds:•ManualinjectionintoGCinletsorLCs•FullRangeofVolumesvalves•0.5ulthroughto50.oml•TransferringsampletovialsPTFE-tippedandFi
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