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1、Lenovo’sTakeoverOfIBM’sPersonal-ComputerBusinessBAFEBAnameCDTheSummaryLenovo&IBMCasereviewPurchaseanalysisThecrisisofLenovoCausesofLenovo'scrisisCross-culturalconflictsSuccessfulcommunicationThesolutionofthecrisisWalksoutofthecrisisPart1BackgroundinformationPart2CommunicationfailurePart3Communicatio
2、nsuccessLenovoGroupLimitedisaChinesemultinationalcomputerhardwareandelectronicscompanywithitsoperationalheadquartersinMorrisville,NorthCarolina,UnitedStatesanditsregisteredofficeinHongKong.Itsproductsincludepersonalcomputers,tabletcomputers,mobilephones,workstations,servers,electronicstoragedevices,
3、ITmanagementsoftwareandsmarttelevisions.Lenovoistheworld’ssecond-largestPCvendorby2011marketshare(afterHewlett-Packard)andmarketstheThinkPadlineofnotebookcomputersandtheThinkCentrelineofdesktops.Lenovohasoperationsinmorethan60countriesandsellsitsproductsinaround160countries.LenovowasfoundedinBeijing
4、in1984andincorporatedinHongKongin1988underitspreviousname,Legend.LenovoislistedontheHongKongStockExchangeandisaconstituentoftheHangSengChina-AffiliatedCorporationsIndex.InternationalBusinessMachinesCorporation(NYSE:IBM),orIBM,isanAmericanmultinationaltechnologyandconsultingcorporation,withheadquarte
5、rsinArmonk,NewYork,UnitedStates. IBMmanufacturesandmarketscomputerhardwareandsoftware,andoffersinfrastructure,hostingandconsultingservicesinareasrangingfrommainframecomputerstonanotechnologyCaseReviewTheLenovoGroupthatheldcloseto30%ofthePCmarketshareinChinapurchasedIBM'sPCbusinessfor1.25billiondolla
6、rsincashandstockon18December2004.MeanwhileLenovoGroupagreedtopassa0.5billionofnetdebtstoitself.Thedealwasworth1.75billiondollarsintotal.PurchaseAnalysis----IBM1.ThegoldenperiodofPCindustryhadbeenover.Apricewarwouldbebreakingout.ItwasnotworthstayinginthePCindustrywithhighrisksandcapitals2.Duetosucces
7、sivelosses,PCbusinesshadbeenaburdentoIBM.AndithadnotbeenIBM'scorebusiness.3.AfterspinningoffPCbusiness,IBMcouldfocusitsalleffortsinareaswithmorevalue.PurchaseAnalysis----LenovoForthediversificationstr
