红旗品牌命名方案

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1、REDFLAGNamingStrategy“PresentationforNewBrandNameDevelopment”REDFLAGNamingStrategyContents1WorkFlow2FactFindings3CompetitiveBrands4Strategy5NamingConcept&KeyWords6NameCandidates7ConsumerSurvey8RecommendationREDFLAGNamingStrategy1WorkFlowFactFindingsOrientationMainTargetFGICompet

2、itiveanalysisBrandStrategyNamingConceptRefinementStrategicNamingConsumerPreferenceSurveyLegalityCheckVerificationRecommendationPTFinalNameSelectionRecommendationLogotypedevelopmentPackagedesignSelectingfocusednamelist(5candidates)REDFLAGNamingStrategyFavoriteBusinessCarsAudiVolk

3、swagenCadillacBUICKFordLINCOLNVOLVOLEXUS红旗东方之子2FactFinding:TargetFGI(Businessman10prs)AudiWhyAudi?StablypowerGenerousspaceInterestingname--“听吧!”(Chinese)--“Horch”(German)--“Audi”(Latin)StatussymbolBusiness&CityOKOtherBrands?OtherBrandsVolkswagen:ApproachablenameCadillac:foundern

4、ame;Aristocratic&PrideBUICK:foundername;enterprisingLEXUS:luxury东方之子:onlyChineseAnotherNewBrandPrerequisitesforAnothernew?Classic&luxurystyling;Asymbolofpower;FocusonBusinessmen&governmentofficials;DesiredImage:AspiritofenterpriseClassic&LuxuryPowerArbitraryNameLuxury3-1Competit

5、iveBrandAnalysisDescriptiveNameStartswiththemostspecifiednamingbuthavelonghistoryandsuccessfullyshiftsitsimagebyadsandvisualcommunicationREDFLAGNamingStrategyMediumtolargeHigh-InvolvementLow-InvolvementEmotionalLogicalREDFLAGNamingStrategy3-1CompetitiveBrandAnalysisSoundSymbolHa

6、rdness(Sound)TenseSoftGraceful(Meaning)REDFLAGNamingStrategy3-1CompetitiveBrandAnalysisLanguageusageEuropeorAmericastyleChinesestyleTheNumberofletter108642REDFLAGNamingStrategy(Latin)(America)(America)(Latin)(German)(America)(America)(French)3-1CompetitiveBrandAnalysisREDFLAGNam

7、ingStrategyPerformingshouldbebetterRedFlagKeyPlayersTargetBusinessmen&Governmentpeople40~agedmalerationalappealbalancingbetweenpower&luxuryCoreValue:makeyoufeelpowerelevatingyourselfimageAttribute/functioncommunicativenaming,appealingtospecialtargetaudienceNewRedFlagBrandNameimp

8、lyingmorechoiceofcarjustfitforyou,notme-toobran