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1、OntheculturedifferenceinbusinessetiquetteAbstract:Businessetiquetteishabitualstyleandbehaviornormsformedinlong-termbusinessactivities.Itplaysanimportantroleinbusinessactivities.Andduetodifferentculturalbackgrounds,thesenormsleadtodifferencesinbusinessactivities.Thispapercom
2、paresandanalyzesthedifferencesofChineseandwesternbusinessetiquettefromculturallevel,especiallyfromtheaspectsofoutlookontime,space,valueandlanguagehabitsetc.Throughcomparison,thispapercomestotheconclusionthatinordertocarryouteffectiveculturalcommunication,propercommunicative
3、approachesshouldbeadoptedtoovercomethedisadvantagesofculturaldifferencesandstrengthenbusinesscooperation.Keywords:businessetiquette,difference,culturalfactor1.DifferencesinthebackgroundofWesternbusinessetiquetteEasterncivilizationandWesterncivilizationareemergedanddevelopin
4、acertainsocialandhistoricalconditions,nooneisinferiortotheother.AsfortheWestculture,itshistoryisrelativelyshort,anditspeopleareimmigrantsfromallovertheworld,andmanydifferentnationsandracesblendtogether.Therootcausesofthedifferencesbetweenorientalandwesternbusinessetiquettei
5、sthedifferentculturalenvironment,makingthepeopleofdifferentcountrieshavecompletelydifferentmoralstandardsandvalues2.DifferencesinbusinessetiquetteanditsculturalfactorsOnthelevelofculture,differencesinthebusinessetiquetteismainlyreflectedintheconceptoftime,space,values,langu
6、agesanddiet.2.1ConceptoftimeTimeisthebasicformoftheobjectiveexistenceandthesequenceofmaterialform.Timehasobjectivityandsensibility.Theperceivedtheconceptoftimeofhumanisthereflectionandunderstandingoftheobjectivetime.IntraditionalChineseculture,Chinesepeoplespendthetimewithh
7、ighlevelofflexibility.Tosomeextent,itcanbesaidthattheChinesepeopleisnotstrictlyadheredtothetime.WhiletheWesternersusetimeveryaccurateanddoeverythinginstrictaccordancewithschedule.IntheUnitedStatesandWesternEurope,businessactivitiesshouldbedecidedbeforetwoweeks,orevenlongert
8、oarrangeforanappointment.Becauseofthedifferentconceptoftime,businessactivitiesinth
