企业战略管理 第5章

《企业战略管理 第5章》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、Chapter5StrategiesinActionStrategicManagement:Concepts&Cases11thEditionFredDavid1Copyright2007PrenticeHallChapterOutlineLong-TermObjectivesTypesofStrategiesIntegrationStrategies2Copyright2007PrenticeHallChapterOutline(cont’d)IntensiveStrategiesDiversificati

2、onStrategiesDefensiveStrategies3Copyright2007PrenticeHallChapterOutline(cont’d)MichaelPorter’sGenericStrategiesMeansforAchievingStrategiesFirstMoverAdvantages4Copyright2007PrenticeHallChapterOutline(cont’d)OutsourcingStrategicManagementinNonprofit&Government

3、alOrganizationsStrategicManagementinSmallFirms5Copyright2007PrenticeHallStrategiesfortakingthehillwon’tnecessarilyholdit.–AmarBhideStrategiesinActionTheearlybirdmaygettheworm,butthesecondmousegetsthecheese.–Unknown6Copyright2007PrenticeHallStrategiesinAction-

4、-Questforhigherrevenues--QuestforhigherprofitsCompaniesEmbraceStrategicPlanning7Copyright2007PrenticeHallResultsexpectedfrompursuingcertainstrategiesStrategiesrepresentactionstoaccomplishlong-termobjectivesLong-TermObjectives8Copyright2007PrenticeHallLong-Ter

5、mObjectivesObjectives--QuantifiableMeasurableRealisticUnderstandableChallenging9Copyright2007PrenticeHallLong-TermObjectivesObjectives--HierarchicalObtainableCongruentTime-line10Copyright2007PrenticeHallLong-TermObjectivesStrategistsShouldAvoid--ManagingbyExt

6、rapolationManagingbyCrisisManagingbySubjectivesManagingbyHope11Copyright2007PrenticeHallVaryingPerformanceMeasuresbyOrganizationalLevel12Copyright2007PrenticeHallFinancialvs.StrategicObjectivesFinancialObjectivesGrowthinrevenuesGrowthinearningsHigherdividends

7、HigherprofitmarginsHigherearningspershareImprovedcashflow13Copyright2007PrenticeHallFinancialvs.StrategicObjectivesStrategicObjectivesLargermarketshareQuickeron-timedeliverythanrivalsQuickerdesign-to-markettimesthanrivalsLowercoststhanrivalsHigherproductquali

8、tythanrivalsWidergeographiccoveragethanrivals14Copyright2007PrenticeHallFinancialvs.StrategicObjectivesTrade-OffMaximizeshort-termfinancialobjectives–harmlong-termstrategicobjectivesPursu