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1、nml9406.qxp5/17/9911:27AMPage413FROMTHEFIELDAchievingGrowthandHighQualitybyStrategicIntentRobertM.SheehanJr.Cannonprofitssimultaneouslypursuecontinuousrapidgrowthandmaintainhigh-qualitydeliveryofservices?Thisarticleisthestoryofthefive-yearexperienceofonenonprofitthathasattemptedto
2、applytheconceptof“strategicintent”toitsoper-ationsinpursuitofthisquestion.Theideaofcontinuousrapidgrowthseeminglydismissesthepossibilityofcontinuedhighquality.Butinadaywhenexpansionofqualityservicesisneededinmanysegmentsofthenonprofitsector,thenotionofthepossibilityofrapidgrowthi
3、nserviceswithhighqualityisofgreatinterest.NAugust1992IwasappointedexecutivedirectorofLeaderShape,Ianonprofitthatprovidesethics-basedleadershipdevelopmentprogramsforyoungadults(seventeentotwenty-fiveyearsold)allacrossthecountry.Ihadjustfinishedtwoyearsofdoctoralworkandbeenexposedto
4、theleadingliteratureinorganizationdevelop-mentandnonprofitmanagement.Formerly,Ihadbeenexecutivedirectorofanothernonprofitfornineyears.Nowarmedwithnewlearning,IwascurioustoseeifnewideasIhadbeenexposedtocouldbeappliedtothepracticalchallengesfacinganonprofitorga-nization.Thepractitio
5、nersideofmewascurious,yetstillsomewhatskeptical,oftryingtoapplytheseideas.Manyapproachesfromthecorporateworld,forexample,thatareattemptedbynonprofitsdonotworkbecausethevaluesoftheorganizationsinthetwosectorsareoftensodifferent.Oneofthenewconceptsistheideaofstrategicintent.Thisart
6、i-cleisanaccountoftheexperiencesourorganizationhashadinattemptingtoapplythisideainouroperationsduringthefive-yearacademicperiod1992–1997.Likemanynonprofits,LeaderShapehasadualcommitment,firsttoprovidehigh-qualityservicestoourclientsandsecondtoprovidethoseservicestoasmanyunservedcli
7、entsaspossible.Inourparticularcase,itisinspiringtotalkwithyoungpeopleabouttheimpactthatoursix-dayleadershipdevelop-mentprogram,theLeaderShapeInstitute,hasonmanyofthem.AfterNONPROFITMANAGEMENT&LEADERSHIP,vol.9,no.4,Summer1999©Jossey-BassPublishers413nml9406.qxp5/17/9911:27AMPage41
8、4414SHEEHANjustafewoftheseconversations,
