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1、ApacheHadoopPresent&FutureHadoopinChina2012EricBaldeschwielerCTOHortonworksTwitter:@eric14,@Hortonworks©HortonworksInc.2012Page1WhatisApacheHadoop?Page2©HortonworksInc.2012BigDataTransactions+InteractionsBIGDATAMobileWeb+ObservationsPetabytesSentimentSMS/MMS=BIGDATAUserClic
2、kStreamSpeechtoTextSocialInteractions&FeedsTerabytesWEBWeblogsSpatial&GPSCoordinatesA/BtestingSensors/RFID/DevicesBehavioralTargetingGigabytesCRMBusinessDataFeedsDynamicPricingSegmentationExternalDemographicsSearchMarketingERPCustomerTouchesUserGeneratedContentMegabytesAffi
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4、fromall•Transform,refine,•Deliverdatawithsources-structuredandaggregate,analyze,enterprisedatasystemsunstructureddatareport•Sharedatawithanalytic•allspeedsbatch,async,applicationsandstreaming,real-timeprocessingOperate•Provision,monitor,diagnose,manageatscale•Reliability,av
5、ailability,affordability,scalability,interoperabilityAcrossalldeploymentmodelsOperatingVirtualCloudBigDataSystemsPlatformsPlatformsAppliancesPage4©HortonworksInc.2012BigDataUseCasesVerticalRefineExploreEnrich•MDM•Friendsandassociations•PathsSocialandWeb•CRM•Contentrecommend
6、ations•Featureusefulness•Adservicemodels•Adservice•Referrers•Loyaltyprograms•BrandandSentiment•Cross-channelcustomer•DynamicPricing/TargetedRetailAnalysis•MDMOffer•Paths•CRM•TaxonomicrelationshipsIntelligence•ThreatIdentification•PersonofInterestDiscovery•CrossJurisdictionQ
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8、nedreporting•Interactivecustomerservice•DynamicDeliveryManufacturing•SupplyChainOp
