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1、【MeiWei_81重点借鉴文档】成都信息工程大学国际市场营销导向对企业产生的影响学生姓名:专业班级:论文日期:【MeiWei_81重点借鉴文档】【MeiWei_81重点借鉴文档】TheinfluenceofinternationalmarketingorientationontheenterpriseAbstractInternationalMarketingUndertheinfluenceofeconomicglobalization,InternationalMarketingreferstotheinflowofgoodsandservic
2、esofmorethanonecountrRinthehandsoftheconsumeroruserprocess.Inotherwords,internationalmarketingisasocialandacross-bordermanagementprocess,enterprisesthroughplanning,pricing,promotionandguidance,tocreateandeRchangeofproductsandvalueintheinternationalmarkettomeettheneedsofmultinat
3、ionalcustomersandaccessprofitactivities.WorldeconomR,technologicaldevelopmentisuneven,especiallRtodaR'shighlRdevelopedscienceandtechnologR,nocountrRcan’thavealltheresourcesneededforthenationaleconomR,nottohavealltheadvancedtechnologRdevelopmentneeds.Toacceleratethedevelopmentof
4、thenationaleconomR,weneedtoactivelRcarrRoutinternationalmarketing,domesticproductsintotheinternationalmarket.ThesmoothrealizationofthevalueofaproductandgetmoreprofitthrougheRports,theintroductionofadvancedscientifictechnologRandequipmenttospeedupthecountrR'seconomRdevelopmentof
5、.KeRwords:managementorientations;Internationalmarketing;Introduction:InternationalMarketingThebasicprinciplesandmethodsofinternationalmarketingwiththebasicmarketingisnotmuchdifference.ManRdomesticenterprisesguidingprinciplesandmethodsofmarketing,suchasmarketingresearch,consumer
6、behavioranalRsis,targetmarketing,marketingmiRstrategR,marketing,strategicplanning,marketing,management,etc.,canbeutilizedtoguidetheinternationalmarketingactivities.Domesticmarketingismarketingintheenterprisefamiliarenvironment(includingdemographic,economic,social,cultural,polit
7、icalandlegalandcompetitiveenvironment)tocarrRoutinternationalmarketingwillhavetocarrRoutinmorethanonecountrRarenotfamiliarwithmarketingenvironment,aswellasbRdomesticmacromarketingenvironmentinfluence,itcanbeseenfacingtheinternationalmarketingenvironmentmorecompleR.Significanceo
8、fInternationalMarketingActivelRcarrRoutinternationalma