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1、02-Neuliep(4849).qxd11/19/20053:25PMPage43CHAPTER2CulturalContextTheCulturalContextCulturehidesmorethanitreveals,andstrangelyenoughwhatithides,ithidesmosteffectivelyfromitsownparticipants.1—EdwardT.HallChapterObjectivesAfterreadingthischapter,youshouldbeableto1.Compareandcontrasti
2、ndividualismandcollectivism.2.Identifysomeculturesthatareindividualisticandsomethatarecollectivistic.3.Compareandcontrasthigh-andlow-contextcultures.4.Identifysomeculturesthatarehighcontextandsomethatarelowcontext.5.Comparevalueorientationsamongcultures.6.Compareandcontrasthighand
3、lowpowerdistancecultures.7.Identifysomeculturesthatarehighpowerdistanceandsomethatarelowpowerdistance.8.Compareandcontrasthighandlowuncertaintyavoidantcultures.9.Identifysomeculturesthatareweakuncertaintyavoidantandsomethatarestronguncertaintyavoidant.10.Assessyourdegreeofindividu
4、alism/collectivism,high/lowcontext,andpowerdistance.▼–4302-Neuliep(4849).qxd11/19/20053:25PMPage44▼44––INTERCULTURALCOMMUNICATIONheculturalcontextinwhichhumancommunicationoccursisTperhapsthemostdefininginfluenceonhumaninteraction.Cultureprovidestheoverallframeworkwhereinhumanslear
5、ntoorganizetheirthoughts,emotions,andbehaviorsinrelationtotheirenvironment.Althoughpeoplearebornintoaculture,itisnotinnate.Cultureislearned.Cultureteachesonehowtothink,conditionsonehowtofeel,andinstructsonehowtoact,especiallyhowtointer-actwithothers;inotherwords,communicate.Inmany
6、respectsthetermscommu-nicationandculturecanbeusedinterchangeably.Theinfluenceofcultureonhumaninteractionisparadoxical.Asweconductourdailylivesmostofusareunawareofourculture.Yetcultureinfluencesoureverythought,feeling,andaction.AstheinternationallyrecognizedanthropologistEdwardHall
7、assertsinthequoteatthebeginningofthischapter,culturehidesmorethanitreveals,particularlyfromitsownmembers.AustraliananthropologistRogerKeesingarguesthatcultureprovidespeoplewithanimplicittheoryabouthowtobehaveandhowtointerpretthebehaviorofothers.Peoplefromdifferentcultureslearndiff
8、erentimplicittheories.Thesetheori