B2B Content Marketing：2013 Benchmarks, Budgets, and Trends-North America

《B2B Content Marketing：2013 Benchmarks, Budgets, and Trends-North America》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、SponSoredbyFounder&ExecutiveDirectorChiefContentOfficerContentMarketingInstituteMarketingProfsSponSoredby2PercentageofB2BRespondentsUsingContentMarketing9%donotusecontentmarketing91%usecontentmarketing2013B2BContentMarketingBenchmarks–NorthAmerica:CMI/MarketingProfsSponSoredby3B2

2、Bmarketersuseanaverageof12contentmarketingtactics.AverageNumberofTacticsB2BMarketersUse20+Tactics11%16-19Tactics14%13-15Tactics19%10-12Tactics20%5-9Tactics28%1-4Tactics7%Average:120102030402013B2BContentMarketingBenchmarks–NorthAmerica:CMI/MarketingProfsSponSoredby4100B2BContentM

3、arketingUsage(byTactic)87%83%8078%77%71%70%70%69%61%6059%44%40%4038%38%33%%3231%26%29%28%%2726%25%24%e11%ools20%20essourWebsitsstterazinesazinestteraperaphicsarchReportsalMagandedContentTensed/SyndicatedContenteseodcastsSocialMedia–OtherthanBlogsArticlesonYeNewsleBlogsCaseStudies

4、VideosArticlesonOtherWebsitesIn-personEventsWhitePWebinars/WebcastsRMicrositesInfogrBrMobileContenteBooksPrintMagBooksVirtualConferencPLicMobileAppsDigitPrintNewsleAnnualReportsGames/Gamification02013B2BContentMarketingBenchmarks–NorthAmerica:CMI/MarketingProfsSponSoredby5Theuseo

5、fcertainB2Bcontentmarketingtacticshasrisengreatly.2013B2BContentMarketingBenchmarks–NorthAmerica:CMI/MarketingProfsSponSoredby6ConfidenceGapEffectivenessRatingsofTacticsAmongB2BUsersBelieveItsEffectiveBelieveItsLessEffective67%In-personEvents33%64%CaseStudies36%61%Webinars/Webcasts3

6、9%59%Blogs41%58%Videos42%58%eNewsletters42%57%ResearchReports43%57%WhitePapers43%55%eBooks45%53%ArticlesonYourWebsite47%50%ArticlesonOtherWebsites50%50%Microsites50%1009080706050403020101020304050607080901002013B2BContentMarketingBenchmarks–NorthAmerica:CMI/MarketingProfsSponSore

7、dby7MoreB2Bmarketersareusingsocialmediatodistributecontent.PercentageofB2BMarketersUsingSocialMediatoDistributeContent87%74%2012201101020304050607080902013B2BContentMarketingBenchmarks–NorthAmerica:CMI/MarketingProfsSponSoredby8B2BLinkedIn83%71%Twitter80%74%Facebook80%70%YouTube6

8、1%56%Google+39%13%Pinterest26%N/ASlideSh