吉利并购沃尔沃分析

吉利并购沃尔沃分析

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时间:2019-07-24

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1、M&AMicrosoftWindowsCMicrosoftWindowsCMicrosoftWindows结束语关于作者一键关机我的电脑我的文档IE7工作业绩改进计划职业发展收获感悟Geely&VolvoBackgroundMotivationsAdvantagesChallengesConclusionIntroductionChallengesAdvantagesBackgroundMotivationsConclusion◆Background2.Fashionableappearance,goodp

2、erformanceandeconomicsellingprice1.FoundedinJuly,19975.Bytheendof2005,GeelyhadexportedalargequantityofherautomobilestoAfrica,theMiddleEast,EastEuropeandCentralandSouthAmerica4.RankoneoftopteninChinesecarindustry3..May10th,2005,successfullylistedontheStockE

3、xchangeLimitedofHongKongGeelyHoldingGroupChallengesAdvantagesBackgroundMotivationsConclusion3.Goals:Oneoftheworld'smostsuccessfulluxurycarbrand.1.Foundedin1927,headquarteredinGothenburgSweden2.Corevalues:safety,qualityandenvironmentalprotection4.multiplexm

4、odels5.April1st,1999,FordsuccessfullypurchasedVolvocarbrand.SwedishVolvoAutomobileCompanyChallengesAdvantagesBackgroundMotivationsConclusionJan,2008,LISHUFUexpressedthedesireofpurchasingVolvoDec2008,FORDthinksaboutGeely’sacquisitionplanandannouncetosaleVol

5、vobrand.Feb.6TH,2009,FordtalksVolvosaletoGeelyJun.17th,2009,Geely:ItisimpossibletopurchaseVolvo.Jun.18th,2009,FordHQ:TheacquisitionbetweenGeelyandVolvoisafalsehood.Jul,16th,2009,Geelybids2billiondollars.Sep.9th.2009,Geelyfirstlyadmitstocompeteforthepurchas

6、eofVolvo.Oct.10th2009,FordchoseGeelytobetheprioritycompetitor.◆MotivationsFordWhytosell?WhytochooseGeely?GeelyWhytobuy?ChallengesAdvantagesBackgroundMotivationsConclusionchangethepatternoftheworldautomobileindustryhitVolvohard“OneFord”strategyFromfrod’svie

7、wThefinancialcrisisM&A“Weplantosell.It’snotaboutVolvo,butbecausewewanttofocusonFord.ThesituationforFordaroundtheworldisstilltough.Fordisstilllosingmoney.”“Thecompanyneedstofocusitsfinancialresourcesandthat’swhywestartedlookingatsellingVolvoandwewanttoconti

8、nuewiththeprocessforthesamereason.”Booth——Ford’sCFOFromfrod’sviewTheBRIC(Brazil,Russia,India,China)marketsChinaisthelargest,mostmature,moststableoneFromfrod’sviewfuturemarketThefinancialcrisisAccesstoadvanced

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