新职业英语第二册unit_7

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1、Unit7职业综合英语2ENGLISHFORCAREERSUnit7Marketing新职业英语ContentsListening&Speaking4Warming-up1ReadingA2ReadingB3LanguageLab7LanguageLab7Writing5Mini-project6LanguageLab7Entertainment8Warm-upTask1Task2Warm-1Task1Lookatthefollowingpicturesandidentifythedifferentsellin

2、gmethods.person-to-personsellingdirectmailsellingonlinesellingtelephonesellingNotesWarm-1-NotesPersonalselling:人员推销/个人推销isatwo-waycommunicationbetweenthesellerandthebuyerusuallyface-to-face,viatheInternet,thephoneandthecorrespondence.Unlikeadvertising,aperso

3、nalsalesmessagecanbemorespecificallytargetedonindividualprospectsandeasilyalteredifthedesiredbehaviordoesnotoccur.Personalselling,however,isfarmorecostlythanadvertisingandisgenerallyusedonlywhenitshighexpenditurecanbejustified.Warm-2SampleTask2Workinpairs.Lo

4、okatthefollowingflowchart.Discusswithyourpartneranddescribetheprocessoforganicfoodsgoingthroughthemarketingchannel.NotesWarm-2-NotesWhatisamarketingchannel?Amarketingchannelisasetofpracticesoractivitiesnecessarytotransfertheownershipofgoods,andtomovegoods,fr

5、omthepointofproductiontothepointofconsumption,whichconsistsofalltheinstitutionsandallthemarketingactivitiesinthemarketingprocess.SampleAfterorganicfoodsareproduced,thefirststepisfromagriculturalproductiontowholesalingwheretheyaretransferredfromproducerstobro

6、kers,terminalmarkets,grocerywholesalersandfoodservicewholesalers.Thesecondstageisfromwholesalingtoretailingwherethefoodsarestockedbytraditionalgrocerystores,naturalfoodstoresandfoodserviceoutlets.Thelaststepisfromretailingtoconsumptionwheretheseorganicfoodsa

7、repurchasedbyconsumers.ReadingAReadingATextTask1Task2BusinessKnow-howTextA-1ReadingATheMulti-channelE-Commerce1InthemidstoftheUSeconomiccrisis,cautiousspendinganddownsizinghavelefttheretailindustryinserioustrouble.March2009sawa9percentdeclinecomparedwithMarc

8、h2008.However,onlinesalescontinuetoshowsteadygrowthinthefaceofadverseeconomicconditions.Theyareexpectedtogrow11percenttoUS$156.1billionin2009,followinga13percentincreasein2008.TextA-22Givencauti