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1、ESTÉELAUDERINBEAUTYANDPERSONALCARE(WORLD)September2011SCOPEOFTHEREPORTScope°AllvaluesexpressedinthisreportareinUSdollarterms,usingafixedDisclaimerexchangerate(2010).Muchoftheinformationinthisbriefingisofastatisticalnatureand,°2010figuresarebasedonpart-yearestimates.whileeveryattempthasbeenmade
2、toensureaccuracyandreliability,°Allforecastdataareexpressedinconstantterms;inflationaryeffectsareEuromonitorInternationalcannotbeheldresponsibleforomissionsordiscounted.Conversely,allhistoricaldataareexpressedincurrentterms;errors.inflationaryeffectsaretakenintoaccount.Figuresintablesandanalys
3、esarecalculatedfromunroundeddataandmaynotsum.Analysesfoundinthebriefingsmaynottotallyreflectthecompanies¶opinions,readerdiscretionisadvised.BeautyandPersonalCare±2010EstéeLauder¶sbeautyandUS$382.2billionpersonalCaresalesgrewby3%over2009-2010,provingtobeverydynamicintherecentyears.Itisappropria
4、telyfocusingonchinaandskincareasthesemarketsofferthehighestgrowthopportunities.BathandBabyHairMen¶sEstéeLauder¶sfocus,however,OralCareDeodorantsappearstobetoonarrowanditShowerCareCareGroomingUS$35.9US$18.1mayfinditsgrowthUS$33.8US$7.6US$67.6US$29.6billionbillionopportunitiesstifledinthelongbil
5、lionbillionbillionbillionrunanditcouldconsiderexpandingitsmarketcoveragetomasscosmetics.©EuromonitorInternationalBEAUTYANDPERSONALCARE:ESTÉELAUDERPASSPORT2STRATEGICEVALUATIONCOMPETITIVEPOSITIONINGGEOGRAPHICANDCATEGORYOPPORTUNITIESOPPORTUNITIESINKEYCATEGORIESBRANDSTRATEGYOPERATIONSRECOMMENDATIO
6、NSSTRATEGICEVALUATIONKeyfactsNameEstéeLauderHeadquartersNewYork,USARegionalInvolvementAsiaPacific,Australia,LatinAmerica,EasternEurope,NorthAmerica,WesternEurope,MiddleEastandAfricaCategoryInvolvementHairCare,ColourCosmetics,Men¶sGrooming,Fragrances,SkinCare,SunCare(inpremiumcategory)Worldbeau
7、tyandpersonalcarevalueshare2.9%(2010)Worldpremiumbeautyandpersonalcarevalue2.5%growth(2010)©EuromonitorInternationalBEAUTYANDPERSONALCARE:ESTÉELAUDERPASSPORT4STRATEGICEVALUATIONKeyissues°EstéeLaudersalesgrewbynearly3%overEstéeLauder:Sal
