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1、Unit42SEATTLE—MusicfanshaveoftenviewedMicrosoftassomethinglikeabadcoverband,onethatpumpedoutuninvitingfacsimilesofApple’siPodandiTuneswithitsZunemusicplayersandservice.NowthattheZunebrandisdead,Microsoftisonceagaininsearchofahitindigitalmusic.Butthistime,toimproveitsoddsofsuccess,itismarshalin
2、gsomeofitsmostpowerfulbrandsasneverbefore:WindowsandtheXbox.OnMonday,thecompanyplanstoannounceaservicecalledXboxMusicthatwillofferaccesstoaglobalcatalogofabout30millionsongs.TheservicewillletconsumerslistenfreetoanysongoncomputersandtabletsrunningthelatestversionofitsWindowssoftware,aswellason
3、theXboxconsole.Microsoftwillnotinitiallylimithowmuchmusiccanbestreamed,thoughthatcouldchangeovertime.TheserviceispartofabroadsetofbetsMicrosoftismakingthisfalltohelpregaingroundithaslosttocompetitors,especiallyAppleandGoogle.InadditiontoWindows8,amajornewversionofitsflagshipoperatingsystemthat
4、willstartshippingOct.26,thecompanyisclosetoreleasinganewversionofitsWindowsPhoneoperatingsystemformobilephonesanditsfirstMicrosoft-designedcomputer,atabletdevicecalledSurface.Inanaggressivepushtopersuadelotsofpeopletousetheservice,MicrosoftwillpackagethesoftwareforXboxMusicwithWindows8.Thearra
5、ngementcouldawakenantitrustconcernsaboutMicrosoft’suseofWindowstogaintoeholdsinnewmarkets.Microsoft’sdo-overinthemarketisasignofhowastrongmusicservicehascometobeseenasaprerequisiteforanyseriousplayerinthegadgetbusiness.ApplefirstshowedthewaywiththatstrategybymakingitsimpletobuysongsfromtheiTun
6、esStore,helpingitsellmoreiPods.GoogleandAmazonhavealsogotteninontheact,addingmusicstorestotheirAndroidandKindledevices.Inadditiontocompetingwiththosebigcompanies,XboxMusicisenteringalandscapethickwithindependentmusicservicesthatoffertheirownvariationsonthelisteningexperience.Spotify,forexample
7、,provideson-demandlisteningtoalargelibraryofmusic,whilePandoraprogramsradiostationstailoredtoitslisteners’individualtastes.ScottPorter,principalprogrammanagerforXboxMusic,saidmanymusicfanstodayreliedonavarietyofserviceslikethose,alongwi
